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Our original Heineken® tour, combined with a breath-taking view from our exclusive rooftop terrace. For a limited time only, discover new drink innovations at our Heineken Studio space at the rooftop bar.

€ 27, 50

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Immerse yourself into the world of Heineken®, at your own pace.

€ 23, 00

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Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.

€ 59, 50

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In the heart of Amsterdam, you will find the Home of Heineken®


Born in Amsterdam, raised by the world. Take a trip through our story that started over a hundred fifty years ago in the very first Heineken® brewery.


Learn all about the passion and dedication it takes to get to that perfectly fresh Heineken®. From reaping the hops to enjoying the beer.


Enjoy a warm welcome by our beer connoisseurs, who also know a thing or two about Amsterdam’s best kept secrets.

About The Experience


Let us tell you the story of the world's most famous beer in your own language. Our staff will happily help you to download our audiotour in your phone. The audiotour is available in French, Italian, Spanish, Portuguese, Dutch & German.

Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • What are your opening hours?

    We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

    - Monday: 10:30 to 19:30 (last entry 17:15)

    - Tuesday: 10:30 to 19:30 (last entry 17:15)

    - Wednesday: 10:30 to 19:30 (last entry 17:15)

    - Thursday: 10:30 to 19:30 (last entry 17:15)

    - Friday: 10:30 to 21:00 (last entry 18:45)

    - Saturday: 10:30 to 21:00 (last entry 18:45)

    - Sunday: 10:30 to 19:30 (last entry 17:15)

    Please note that we have special opening hours during the last week of December:

    - Sunday 24th of December: 10:30 to 16:00 (last entry 14:00)

    - Monday 25th of December: 10:30 to 16:00 (last entry 14:00)

    - Tuesday 26th of December: 10:30 to 21:00 (last entry 18:45)

    - Wednesday 27th of December: 10:30 to 21:00 (last entry 18:45)

    - Thursday 28th of December: 10:30 to 21:00 (last entry 18:45)

    - Friday 29th of December: 10:30 to 21:00 (last entry 18:45)

    - Saturday 30th of December: 10:30 to 21:00 (last entry 18:45)

    - Sunday 31st of December: 10:30 to 16:00 (last entry 14:00)

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

  • Which languages does the Heineken Experience offer?

    All our tours are in English, but we also offer audio-tours in Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.

    You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

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