Get official tickets
What do you get?
- Access to both the Heineken Experience and the Johan Cruijff ArenA
- Book a timeslot that works with your schedule
- Self-guided tours
- Two perfectly chilled Heineken® beers at the Best ‘Dam Bar
Kick off with The Perfect Match
Think of the perfect combination: fresh Heineken® beer and football. With this combi-ticket you can explore the Home of Heineken® and the Johan Cruijff ArenA, in an order that fits your schedule best. Explore both Amsterdam landmarks at your own pace during two self-guided tours.
The Heineken Experience tour takes place in the first-built Heineken® brewery – right in the heart of Amsterdam. Here you can experience our rich history and brand. From heritage to sponsorship, dive into the world of Heineken® and end your journey with two freshly draughted beers in our Best ‘Dam Bar.
In the Johan Cruijff ArenA, you can find out what it feels like to be a real football player. Go behind the scenes and explore the highlights of the stadium, including the football field itself. You can even have a peek in the dressing rooms and learn more about how the teams prepare for their games.
No matter where you start, make sure you check The Perfect Match off your list of things to do in Amsterdam!
Buy your tickets
The Perfect Match - Heineken® Tour + Johan Cruijff ArenA
The Perfect Match (18+)
€ 33, 00
Total
€ 0, 00
- Visitors under 18 are not allowed to do the Perfect Match tour
- Please note: transfer isn't included
- Tour is in English. Audiotour available in 6 languages.
- We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET
More tours
Best value
Heineken®Tour+Rooftop
Our original Heineken® tour, combined with a breath-taking view from our exclusive rooftop terrace. For a limited time only, discover new drink innovations at our Heineken Studio space at the rooftop bar.
€ 27, 50
VIPTour
Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.
€ 59, 50
Frequently asked questions
What is The Perfect Match?
Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.
Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.
Where is the Heineken Experience located?
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
What are your opening hours?
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
- Monday: 10:30 to 19:30 (last entry 17:15)
- Tuesday: 10:30 to 19:30 (last entry 17:15)
- Wednesday: 10:30 to 19:30 (last entry 17:15)
- Thursday: 10:30 to 19:30 (last entry 17:15)
- Friday: 10:30 to 21:00 (last entry 18:45)
- Saturday: 10:30 to 21:00 (last entry 18:45)
- Sunday: 10:30 to 19:30 (last entry 17:15)
Please note that we have special opening hours during the last week of December:
- Sunday 24th of December: 10:30 to 16:00 (last entry 14:00)
- Monday 25th of December: 10:30 to 16:00 (last entry 14:00)
- Tuesday 26th of December: 10:30 to 21:00 (last entry 18:45)
- Wednesday 27th of December: 10:30 to 21:00 (last entry 18:45)
- Thursday 28th of December: 10:30 to 21:00 (last entry 18:45)
- Friday 29th of December: 10:30 to 21:00 (last entry 18:45)
- Saturday 30th of December: 10:30 to 21:00 (last entry 18:45)
- Sunday 31st of December: 10:30 to 16:00 (last entry 14:00)
Are children allowed in the Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
Can I change the date and/or start time of my Heineken® Tour?
Yes, up until an hour prior to the start of your visit you can do this via this link https://tickets.heinekenexperience.com/en/self-service . You can reschedule your Heineken® Tour tickets purchased on the Heineken Experience website by entering your ticket number (starting with 77) and your corresponding email address. After sending your request, you will receive an email with a link to choose a new date/time.
If it's less than an hour before the start of your visit? Please send an email to service.experience@globalticket.com