TPM - Hero



What do you get?

  • Access to both Heineken Experience and the Johan Cruijff ArenA
  • Book a timeslot that works with your schedule
  • Self-guided tours
  • One perfectly chilled Heineken® beer at the Best ‘Dam Bar
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TPM - gallery - image center + Service & contact - contact info -bottem image
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TPM - gallery - image center + Service & contact - contact info -bottem image

Kick off with The Perfect Match

Think of the perfect combination: cold Heineken® beer and football. With this combi-ticket you can explore the Home of Heineken® and the Johan Cruijff ArenA, in an order that fits your schedule best. Explore both Amsterdam landmarks at your own pace during the self-guided tours.

The Heineken Experience tour takes place in the first-built Heineken® brewery – right in the heart of Amsterdam. There you can experience our rich history and brand. From heritage to sponsorship, dive into the world of Heineken® and end your journey with two cold beers in our Best ‘Dam Bar.

In the Johan Cruijff ArenA, you can find out what it feels like to be a real player. Go behind the scenes and explore the highlights of the stadium, including the football field itself. You can even have a peek in the dressing rooms and learn more about how the teams prepare for their games.

No matter where you start, make sure you check The Perfect Match off your list of things to do in Amsterdam!

Buy your tickets

The Perfect Match


27, 50

Select a date


0, 00

  • If you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate: either a negative test result (less than 24 hours old) OR a proof of vaccination OR a proof of recovery
  • Visitors under 18 are not allowed to do the Perfect Match tour
  • Please note: transfer isn't included
  • Tour is in English only
  • Don’t forget to bring your face mask.
  • The Heineken Experience is currently undergoing renovations until the end of 2022. Renovation will occur daily and you may experience noise during your visit.
  • Due to the undergoing renovations, the Heineken Experience will not be wheelchair accessible during the period between 10 January 2022 and 31 January 2022.

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Frequently asked questions

  • What is The Perfect Match?

    Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

    Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.

  • How do I schedule my tour at the Johan Cruijff ArenA?

    After purchasing your Perfect Match Tour, you will receive a unique code on your ticket. Reserve your timeslot for the ArenA via this link by filling in your unique code.

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

  • What payment options can I use on the website?

    When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.

  • Is the Heineken Experience wheelchair accessible?

    The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible during the period between 10 January 2022 and 31 January 2022.