TPM - Hero



What do you get?

  • Access to both Heineken Experience and the Johan Cruijff ArenA
  • Two perfectly chilled Heineken® beers at the Best ‘Dam Bar
  • Book a timeslot that works with your schedule
  • Self-guided tours
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TPM - gallery - image center + Service & contact - contact info -bottem image
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TPM - gallery - image center + Service & contact - contact info -bottem image

Kick off with The Perfect Match

Think of the perfect combination: cold Heineken® beer and football. With this combi-ticket you can explore the Home of Heineken® and the Johan Cruijff ArenA, in an order that fits your schedule best. Explore both Amsterdam landmarks at your own pace during the self-guided tours.

The Heineken Experience tour takes place in the first-built Heineken® brewery – right in the heart of Amsterdam. There you can experience our rich history and brand. From heritage to sponsorship, dive into the world of Heineken® and end your journey with two cold beers in our Best ‘Dam Bar.

In the Johan Cruijff ArenA, you can find out what it feels like to be a real player. Go behind the scenes and explore the highlights of the stadium, including the football field itself. You can even have a peek in the dressing rooms and learn more about how the teams prepare for their games.

No matter where you start, make sure you check The Perfect Match off your list of things to do in Amsterdam!

Buy your tickets

The Perfect Match


27, 50

Select a date


0, 00

  • If you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate, with a negative test result, proof of vaccination or proof of recovery
  • Please note: transfer isn't included
  • Visitors under 18 are not allowed to do the Perfect Match tour
  • Tour is in English only
  • The Heineken Experience is currently undergoing renovations until the end of 2022. Renovation will occur daily and you may experience noise during your visit.

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Frequently asked questions

  • What is The Perfect Match?

    Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

    Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.

  • How do I schedule my tour at the Johan Cruijff ArenA?

    After purchasing your Perfect Match Tour, you will receive a unique code on your ticket. Reserve your timeslot for the ArenA via this link by filling in your unique code.

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

  • What payment options can I use on the website?

    When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.

  • Is the Heineken Experience wheelchair accessible?

    Yes, but... the Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. This means, for the duration of the renovations, this makes a visit challenging for people who have difficulty walking, and visitors using a wheelchair. Please inform us about your visit by checking the box when buying your online ticket on our website. We will then take care of the necessary preparations for you to experience the tour with the least amount of trouble.