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What do you get?

  • Access to the brewery in a self-guided tour (1.5 hrs)
  • Canal cruise through Amsterdam with a guide
  • Get Amsterdam’s best view at the A’DAM Lookout
  • Two perfectly chilled Heineken® beers at the Best ‘Dam Bar
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The full Amsterdam Experience

Start your day at the former Heineken® brewery in the heart of Amsterdam, where you’ll learn all about our perfectly brewed beer and the rich history of the Heineken® brand. It only makes sense to take a canal tour next and explore more of Amsterdam’s cultural heritage, where our tour guide will tell you stories about the city. You’ll end the day at the highest point in Amsterdam, at the A’DAM Lookout, where you’ll have a bird’s eye view of the historical canals, buildings, and even the Heineken Experience. You can also start your day at the A’DAM Lookout, if you prefer the tour the other way around.

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Rock the City


42, 50

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0, 00

  • Visitors under 18 are not allowed to do the Rock the City tour
  • Please note the Rock the City Tour is in English
  • If you wish to start your tour from the A’DAM Lookout, please follow this link https://www.adamlookout.com/tickets/# and select the tour "Rock the City - Start at Lookout"
  • The Heineken Experience is currently undergoing renovations until the end of 2022. Renovation will occur daily and you may experience noise during your visit
  • The Rock the City Tour is only available during weekends (Friday, Saturday and Sunday)
  • Due to the undergoing renovations, the Heineken Experience will not be wheelchair accessible

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Frequently asked questions

  • What is Rock The City?

    Your tour starts at the Heineken Experience. The boat leaves 2 hours after your visit at the Heineken Experience, giving you enough time to explore the brewery and enjoy your cold beers. You will depart at the canal in front of the Heineken Experience and will be dropped off at the A’DAM Tower; your final destination. Please note that the canal cruise is a one-way trip.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • What are your opening hours?

    We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

    - Monday: 10:30 to 19:30 (last entry 17:30)

    - Tuesday: 10:30 to 19:30 (last entry 17:30)

    - Wednesday: 10:30 to 19:30 (last entry 17:30)

    - Thursday: 10:30 to 19:30 (last entry 17:30)

    - Friday: 10:30 to 21:00 (last entry 19:00)

    - Saturday: 10:30 to 21:00 (last entry 19:00)

    - Sunday: 10:30 to 19:30 (last entry 17:30)

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

  • Can I change the date and/or time of my VIP Tour/Rock the City Tour/The Perfect Match Tour/Live Your Music Tour?

    Yes, you can by sending an email to service.experience@globalticket.com. Please note that for the Rock the City Tour and The Perfect Match Tour we can only change the date and/or time of your tickets to the Heineken Experience.

    To change the date and/or time of your tickets for the A’Dam Lookout Tower, please reach out to our colleagues there: info@adamlookout.com

    To change the date and/or time of your tickets for the Johan Cruijff ArenA, please reach out to our colleagues there: tour@johancruijffarena.nl

    To change the date and/or time of your tickets for Our House (Live Your Music), please reach out to our colleagues there: https://www.seetickets.com/nl/customerservice