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What do you get?

  • Access to the brewery in a self-guided tour (1.5 hrs)
  • Canal cruise through Amsterdam with a guide
  • Get Amsterdam’s best view at the A’DAM Lookout
  • Two, perfectly chilled beers at the Best ‘Dam Bar
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The full Amsterdam Experience

Start your day at the former Heineken® brewery in the heart of Amsterdam, where you’ll learn all about our perfectly brewed beer and the rich history of the Heineken® brand. It only makes sense to take a canal tour next and explore more of Amsterdam’s cultural heritage, where our tour guide will tell you stories about the city. You’ll end the day at the highest point in Amsterdam, at the A’DAM Lookout, where you’ll have a bird’s eye view of the historical canals, buildings, and even the Heineken Experience. You can also start your day at the A’DAM Lookout, if you prefer the tour the other way around.

Buy your tickets

Rock the City


35, 00

Select a date


0, 00

  • As of the 25th of September 2021, if you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate, with a negative test result, proof of vaccination or proof of recovery
  • If you wish to start your tour from the A’DAM Lookout, please follow this link https://www.adamlookout.com/tickets/# and select the tour "Rock the City - Start at Lookout"
  • Please make sure to wear a face mask while you're inside our building
  • The Heineken Experience will be undergoing renovations from June 20th, 2021 until August 2022. Renovation will occur daily between 08:00 am and 07:00 pm, and you may experience noise during these hours.

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Frequently asked questions

  • What is Rock The City?

    Your tour starts at the Heineken Experience. The boat leaves 2 hours after your visit at the Heineken Experience, giving you enough time to explore the brewery and enjoy your cold beers. You will depart at the canal in front of the Heineken Experience and will be dropped off at the A’DAM Tower; your final destination. Please note that the canal cruise is a one-way trip.

  • I bought a ticket, but I have not received confirmation. What should I do?

    Have you checked your spam box? Sometimes our emails land there by mistake. Is it a ticket for today? We advise you to go to the Heineken Experience directly and contact our information desk. They will help you. Is it a ticket for another day? Please send an email to service.experience@globalticket.com. We will help you out and you will receive a confirmation by mail. Has your account not been charged? In that case, you have not bought a ticket yet. Please go back to our ticketing page and try again.

  • Do I have to print my ticket?

    No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.

  • What are the busiest hours?

    On Saturdays, we are particularly popular, as this is our busiest day of the week. We do not offer any VIP tours or group visits that day.

  • Are pets allowed in the Heineken Experience?

    Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience.

    Service dogs are welcome in the Heineken Experience.