Covid-19 update

Dear Heineken ambassadors,

Due to the rising number of COVID-19 cases in The Netherlands, the Heineken Experience will remain closed as of Thursday, October 15th until further notice.

All guests who have already purchased their tickets will be refunded the full amount automatically.

If you have booked your tickets via our official Heineken Experience website, please contact us via

If you have booked your tickets via a travel agent, or a reseller, please contact them directly.

Please keep an eye on our social media channels for the most up-to-date information.



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Дом Heineken® расположен в самом центре Амстердама


«Рожденный в Амстердаме, взращенный целым миром». Познакомьтесь с нашей историей, начавшейся более 150 лет назад в самой первой пивоварне Heineken ®.


Узнайте всё о страсти и преданности делу, благодаря которым мы получаем идеальное свежее холодное пиво Heineken ® . От сбора хмеля до наслаждения пивом.


Насладитесь теплым приемом наших ценителей пива, которым известны самые сокровенные секреты Амстердама.

Информация о туре

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Погрузитесь в мир Heineken® в собственном темпе.

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Не пропустите самое интересное в Амстердаме; три популярных развлечения в одном.

35, 00



Пройдите полный тур для знатоков с доступом в закулисье и персональным гидом.

55, 00



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Часто задаваемые вопросы

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

  • What are your opening hours?

    We are open year-round, just like the city of Amsterdam!

    Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

    Monday through Thursday from 10:30 to 19:30 (last entry at 17:30).
    Friday through Sunday from 10:30 to 21:00 (last entry at 19:00).

    December 24th and 31st from 10:30 to 16:00 (last entry at 14:00).

    In July and August, we follow the weekend’s opening hours throughout the entire week.

  • Is there a cloakroom in the Heineken Experience?

    Yes, we offer a cloakroom service. You can leave your possessions (coat, bag, backpack, suitcase, umbrella or buggy) with us, free of charge. This way you can enjoy the tour without a care in the world.