A warm welcome!
When the Heineken Experience was still an active brewery, we welcomed curious people inside to learn more about our brewing process. Even though we stopped brewing beer in this building, we never stopped sharing the story of Heineken® with you! To continue to do so, renovations and maintenance are needed.
Why a renovation?
The popularity of the Heineken Experience has increased significantly during the last years. This can result in long queues outside our building, which cause an unsafe traffic situation. To welcome all guests safely again, our entrance area will be moved to another place in our brewery where it will serve as a spacious entrance hall.
Besides safety, we also want to highlight the original elements of the brewery more. Heineken® has a rich heritage we want to share with the world. Therefore, elements such as our copper kettles, the monumental façade and the first stone of the building will be more prominent!
When is the renovation and what does this mean for your visit?
The renovation will take approximately 14 months. We will remain open throughout the entire renovation period. Most areas inside the tour will not be impacted by the renovation and we will do our utmost to make you feel warmly welcomed at the Home of Heineken®. The entrance area may look different during various stages of the renovation, but this will not impact your experience. Therefore, you will still be able to have the same immersive experience into the world of Heineken®!
From Monday the 27th of September there will be ongoing construction work in front of our entrance. The Heineken Experience will however remain accessible throughout, and signs will provide clear directions. Please always follow all instructions from traffic controllers on site.
Gerard Adriaan Heineken bought land outside the City of Amsterdam to build his first brewery in 1864.
This rural area would later develop into a big neighbourhood with the busy Stadhouderskade and a canal from where the beer would be transported and ingredients arrived, like the malted barley.
For approximately 14 months, starting in June 2021. Please note that during any renovation, unpredicted events can happen which might influence the duration of the construction. However, it is our ambition to complete the renovation within the given timeframe.
Three areas will be renovated:
The entrance and exit area: the surface of this area will be increased by repurposing the current horse stables and using this space to welcome guests. The Store will be relocated and will be accessible for everyone, including those who aren’t taking the tour
The rooftop & the Moutzolder: This space will be accessible via an elevator in the entrance hall. In order to reach the roof, guests will first arrive at the Moutzolder bar, an area which will also be renovated
Logistics: The current storage space will be improved for more efficiency and less traffic. No new buildings will be built, the existing ones will simply be improved.
Yes, business events can still be hosted during the renovation. Some spaces won't be available for certain periods. However, there are other areas inside the Heineken Experience where we’d be happy to welcome you. Please contact our Events team for more details.