Covid-19 update

Dear Heineken ambassadors,

Due to the rising number of COVID-19 cases in The Netherlands, the Heineken Experience will remain closed as of Thursday, October 15th until further notice.

All guests who have already purchased their tickets will be refunded the full amount automatically.

If you have booked your tickets via our official Heineken Experience website, please contact us via support@globalticket.nl.

If you have booked your tickets via a travel agent, or a reseller, please contact them directly.

Please keep an eye on our social media channels for the most up-to-date information.

欢迎光临喜力®体验馆

品味全球最著名啤酒的品牌故事

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成人(至少18岁)

少年(12-17岁)

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在这里购买门票

成人(至少18岁)

少年(12-17岁)

儿童(0-11岁)

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喜力® 的家位于阿姆斯特丹的中心

一切从这里开始

在阿姆斯特丹诞生,在全世界成长。回顾我们的品牌故事,它始于 150 多年前诞生的第一家喜力啤酒厂。

从啤酒花到喜力

全面了解喜力在极为新鲜冰爽的喜力啤酒背后投入的激情和奉献。从收割啤酒花到畅享啤酒。

冰爽的啤酒,热烈的欢迎

我们的啤酒鉴赏家热烈欢迎你的到来,他们还知道阿姆斯特丹的一些最不为人知的秘密。

关于体验馆

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Heineken®Tour

以自己的步调置身于喜力的世界。

18, 00

21, 00
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RocktheCity

体验阿姆斯特丹提供的上佳享受,三个主要景点尽数囊括。

35, 00

更多信息

VIPTour

领略丰富的鉴赏家体验,并享有幕后通道和个人导游。

55, 00

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通过我们的数字导游了解啤酒厂的故事。

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常见问题

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Are you still brewing beers in the building?

    Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

  • Can we contact you directly?

    For sure! Send us an e-mail heinekenexperience.events@heineken.com (link that opens in a new message) or call us on +31 (0) 20 721 5985 (Monday to Friday 09:00 – 17:00 CET)

  • Does a tour include Heineken beer?

    Yes, of course you get to taste our delicious beer. If you’re of legal drinking age, that is. Our Heineken tours include two cold Heineken beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

  • How can I reach the Heineken Experience?

    Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

    You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

    If you have any questions, send us an email at service.experience@heineken.com.

    If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

    You can also talk to us on Facebook or slide into our DMs on Instagram.