The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to sales.experience@heineken.com.

We know that it is nice to share some drinks with your friends and family on a rooftop terrace, and that we probably have one of the best views of Amsterdam. However, you can unfortunately not enter our rooftop terrace for now. But stay tuned.. something big is coming (back)!

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

Yes, you can by sending an email to service.experience@globalticket.com. Please note that for the Rock the City Tour and The Perfect Match Tour we can only change the date and/or time of your tickets to the Heineken Experience.

To change the date and/or time of your tickets for the A’Dam Lookout Tower, please reach out to our colleagues there: info@adamlookout.com

To change the date and/or time of your tickets for the Johan Cruijff ArenA, please reach out to our colleagues there: tour@johancruijffarena.nl

To change the date and/or time of your tickets for Our House (Live Your Music), please reach out to our colleagues there: https://www.seetickets.com/nl/customerservice