VIP - Hero




  • 历史悠久的啤酒厂独特之旅(2.5 小时)
  • 由当地的喜力鉴赏家担任导游
  • 独有的隐秘酒吧访问行程
  • 你的个性化喜力礼品
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喜力 VIP 之旅

你不仅能体验常规旅程提供的所有服务,你的个人导游还会深入讲解喜力的历史,不会遗漏任何秘密。谈到秘密,VIP 之旅还会带你前往其中一间隐秘的酒吧,也就是 Freddy’s 或 Henry’s,它们完全依照喜力历史上重要人物的风格而打造。在这些酒吧中,你将品尝我们制造的五种优质啤酒,并搭配荷兰小吃和我们独家制造的 A 酵母面包。




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  • As of the 25th of September 2021, if you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate, with a negative test result, proof of vaccination or proof of recovery
  • 不允许 18 岁以下的游客参加贵宾游
  • 请注意 VIP 之旅采用英文
  • 在进入我们的场所前,请务必戴上口罩
  • 喜力啤酒博物馆将于 2021 年 6 月 20 日至 2022 年 8 月间进行翻新。翻新将在每天上午 08:00 至下午 07:00 之间进行,您可能会在这段时间听到噪音。




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  • Can I book a guided tour?

    Yes, you can. For more information, please send an email to

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

  • What is the VIP tour?

    The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

  • Can we have drinks and snacks?

    Our team upon request can organize drinks, snacks and food. Please get in touch with our team at

  • Can I visit the Store?

    The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience. Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.