About us - hero - sneak peek

喜力体验馆先睹为快

身临其境的品牌体验,带你了解喜力的品牌故事。

亲眼目睹,亲手触摸,亲口品尝。

让我们向你讲述荷兰的一家小啤酒厂如何成为享誉全球的优秀啤酒品牌。喜力的世界将为你的所有感官带来卓越体验,我们会请你感受啤酒花,品尝麦芽汁,闻一闻啤酒厂的正宗味道。所有享受,尽在这里。

了解喜力背后的品牌故事

我们的历史超过 150 年,你可以想像我们经历过的一些事情。在时光流淌的大厅里走一走,听我们讲讲传统,了解我们如何发展成为今天享誉世界的品牌。

品味我们的故事

两家啤酒厂

喜力的酿造室位于啤酒厂两部分的中间。你可以清晰地看到并排在一起的不同风格。

最高奖

在全球各种伟大的发现汇聚一堂的 1889 年巴黎世界博览会上,喜力啤酒荣获最高奖。

与你的好友畅享啤酒

当然,如果没有坚持到底,没有在 Best ‘Dam 酒吧品尝美妙的喜力冰啤酒,我们是不会送你走的。邂逅相似的游客和当地人,分享回忆,并计划踏上下一次旅程,以营造新的美好回忆。

了解我们的旅程

Heineken®Tour

以自己的步调置身于喜力的世界。

18, 00

21, 00
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RocktheCity

体验阿姆斯特丹提供的上佳享受,三个主要景点尽数囊括。

35, 00

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VIPTour

领略丰富的鉴赏家体验,并享有幕后通道和个人导游。

55, 00

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常见问题

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Does a tour include Heineken beer?

    Yes, of course you get to taste our delicious beer. If you’re of legal drinking age, that is. Our Heineken tours include two cold Heineken beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

  • What is Rock The City?

    Your tour starts at the Heineken Experience. The boat leaves 2 hours after your visit at the Heineken Experience, giving you enough time to explore the brewery and enjoy your cold beers. You will depart at the canal in front of the Heineken Experience and will be dropped off at the A’DAM Tower; your final destination. Please note that the canal cruise is a one-way trip.

  • What is the VIP tour?

    The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

  • What is The Perfect Match?

    Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

    Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.