When would you like to visit?

Your experience starts here

Checkout

Teaser_HeinekenTour

Access to the first built Heineken® brewery (1.5 hrs)

Book a timeslot that works with your schedule

Have a peek inside the original brew room

Two perfectly chilled Heineken® beers at the Best ‘Dam Bar

Visitors under 18 are not allowed to do the Heineken® Tour

Please note the Heineken® Tour is in English. Audiotour available in 6 languages.

We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET

Immerse yourself into the world of Heineken®, at your own pace.

Adult (18+)

Heineken® Tour

RTC_Teaser

Access to the brewery in a self-guided tour (1.5 hrs)

Canal cruise through Amsterdam with a guide (45 mins)

Explore the highlights and hidden gems of the city

Visitors under 18 are not allowed to do the Rock the City tour

Please note the Rock the City Tour is in English. Audiotour available in 6 languages.

Rock the City  (18+)

Rock the City - Heineken® Tour + Canal cruise

VIP - teaser - get the full..

A unique tour of the historical brewery (2.5 hrs)

Visitors under 18 are not allowed to do the VIP tour.

Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.

VIP Tour (18+)

VIP Tour

TPM_Teaser

Access to both the Heineken Experience and the Johan Cruijff ArenA

Visitors under 18 are not allowed to do the Perfect Match tour

Tour is in English. Audiotour available in 6 languages.

The world’s greatest combination: beer and football.

The Perfect Match (18+)

The Perfect Match - Heineken® Tour + Johan Cruijff ArenA

LYM_Teaser

Access to both Heineken Experience and Our House

Visitors under 18 are not allowed to do the Live Your Music tour

Please note the Live Your Music Tour is in English. Audiotour available in 6 languages.

Explore the best of both worlds: beer and electronic music

Live Your Music (18+)

Live Your Music - Heineken® Tour + Our House

Rooftop_Teaser

2 Heineken® beers included at our Best Dam’ Bar.

A breath-taking view from our exclusive rooftop

Elevate your experience with an extra beer or one of our exclusive 3 innovations at the rooftop.

Visitors under 18 are not allowed to enter the Heineken Experience

Please note that the Heineken® Tour + Rooftop is in English. Audiotour available in 6 languages.

The Heineken Experience reserves the right to close the rooftop without prior notice

Our original Heineken® tour, combined with a breath-taking view from our
exclusive rooftop terrace. For a limited time only, discover new drink
innovations at our Heineken Studio space at the rooftop bar.