Heineken Experience
Taste the story of the world's most famous beer
Buy tickets
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Choose your experience
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Heineken® Tour
Immerse yourself into the world of Heineken®, at your own pace.
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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VIP Tour
Get the full experience with behind-the-scenes access and a personal guide.
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Rock the City
Explore the best of Amsterdam
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The Perfect Match
The world’s greatest combination: beer and football.
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What our guests say about us
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.
Saooirse
Aug. 2024
A brilliant experience! The staff were brilliant and we were all pleasantly impressed with how everything was. The extra price for the rooftop bar was worth every penny! It was a fun, informative and brilliant afternoon! Would definitely recommend, especially with friends.
Ben
Sep. 2024
On the VIP tour you see many parts of the old brewery not available to the general public. You end the tour in a private tasting bar. I won’t tell you how you enter it as I don’t want to spoil the surprise. We all agreed it was special...
Dennis
Jul. 2024
Absolutely brilliant! Really immersive and interesting, great gift shop and the beer was lovely.
Definitely recommend as something to do on your trip to Amsterdam even if you don't drink beer.
Casey
Aug. 2024
Celebrate King’s Day the Heineken® way!
Celebrate the best party of the year on a boat! Join us for a 1.5-hour Heineken® boat party as we cruise through Amsterdam’s famous canals. Enjoy two refreshing drinks, an electric party atmosphere, amazing tunes and the ultimate King's Day vibes.
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