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Heineken® Tour
Immerse yourself in the world of Heineken®, at your own pace.
What is the Heineken® Tour?
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
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What is included in the Heineken® Tour?
Access to the original Heineken® brewery, built in 1867.
Self-guided tour where you will learn about our history, brewing process and innovations.
One perfectly chilled Heineken® beer at the end of your tour in the Best 'Dam Bar.
Other Heineken® Essentials
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Heineken® Tour + Rooftop
Self-guided experience + rooftop bar access & Heineken Studio
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Heineken® Guided Tour
Guided experience + rooftop bar access & Heineken Studio
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VIP Tour
Behind-the-scenes guided experience + beertasting with 5 beers from the Heineken® portfolio
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Heineken® Rooftop Bar
Rooftop bar access & Heineken Studio
Combi tickets
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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Heineken Experience x Moco Museum
Heineken® Tour + visit to Moco Museum
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The Perfect Match
Heineken® Tour + visit to Johan Cruijff Arena
Frequently asked questions
What is the Heineken® Tour?
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
Where is the Heineken Experience located?
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
What are your opening hours?
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
- Monday: 10:30 to 19:30 (last entry 17:15)
- Tuesday: 10:30 to 19:30 (last entry 17:15)
- Wednesday: 10:30 to 19:30 (last entry 17:15)
- Thursday: 10:30 to 19:30 (last entry 17:15)
- Friday: 10:30 to 21:00 (last entry 18:45)
- Saturday: 10:30 to 21:00 (last entry 18:45)
- Sunday: 10:30 to 19:30 (last entry 17:15)
Are children allowed in the Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
Does a tour include Heineken beer?
Yes, of course you get to taste our delicious beer. Our Heineken tour includes one cold Heineken® beer, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.