Frequently Asked Questions

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.

Heineken Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.

Heineken Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.

You can try our latest beer innovations, including Foam Infusions, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.

Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken Studio.

Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken Studio without the full tour, including 2 drinks.

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

UK

Germany

Belgium

Austria

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (service.experience@heineken.com).

Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.