Frequently Asked Questions

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.

Our old Heineken brewery and brand experience can be found at Stadhouderskade 78, 1072 AE in Amsterdam.

You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

If you have any questions, send us an email at service.experience@heineken.com.

If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

You can also talk to us on Facebook or slide into our DMs on Instagram.

Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

Heineken Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.

Heineken Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.

You can try our latest beer innovations, including Foam Infusions, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.

Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken Studio.

Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken Studio without the full tour, including 2 drinks.

Please send an email to service.experience@heineken.com and we will try to help you as soon as possible.