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Welcome to Heineken Studio
Taste the future of beer
Achat de billets
Experience it at the Heineken Rooftop bar
Welcome to Heineken Studio, our creative innovation hub located at the Heineken Experience. Here, we craft groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing.
Heineken Studio is fueled by curiosity and brew expertise. We connect with a culturally engaged audience, exploring new spaces and redefining what it means to celebrate together. Our mission goes beyond beer—we create unforgettable moments of celebration and togetherness that inspire and excite.
Book a Heineken® Tour + Rooftop and taste the future of beer.
Foam Infusions
A new texture and an unexpected flavour twist. We crown your Heineken® with flavoured foam and let it gently infuse the lager, giving the classic you know a whole new dimension.
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Pilot Brews
Small batch, pioneering lagers crafted by our Master Brewer to stretch the boundaries of what lager can be. The series keeps evolving, so there's always something new to try.
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Personalised Draught
Discover our AI-powered tap and create your unique personalised Heineken® beer.
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Limited Editions & Collabs
Short run beers inspired by a cultural moment or a creative collaboration. Here today, gone tomorrow. Catch them while they're pouring.
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Questions fréquentes
What is the Heineken Studio?
Heineken Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.
Where is Heineken Studio located?
Heineken Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.
What can I taste at Heineken Studio?
You can try our latest beer innovations, including Foam Infusions, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.
Do I need a ticket to visit Heineken Studio?
Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken Studio.
Can I visit Heineken Studio without doing the full tour?
Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken Studio without the full tour, including 2 drinks.