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Welcome to Heineken Studio
Taste the future of beer
Tickets kopen
Experience it at the Heineken® Rooftop Bar
Heineken® Studio is our innovation playground inside the Heineken Experience, where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.
Here, we team up with diverse, curious minds to create new beers, flavours and serves you won't find anywhere else. We're always in beta: creating, collaborating and colliding ideas to brew innovations that bring people together, and the good company that comes with it.
Visit our Heineken® Rooftop Bar and taste it yourself.
Flavoured Foam Top
Add a creative twist to your Heineken® with a Flavoured Foam Top. Inspired by the cocktail culture, we created a variety of nitro foams that add an exciting texture and an unexpected flavour to our lager. How about an espresso flavoured lager? Or a fruitier one? Choose your favourite and add a kick to your classic Heineken®.
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Pilot Brews
The future of lager? You decide. Taste our small-batch experimental lagers crafted by our master brewer.
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Personalised Draught
Express yourself with your personalised Heineken®. Customise your lager based on your mood, your go-to drink or even your music taste. Our AI-powered tap guides you through 135 possibilities to create the perfect Heineken® for you.
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Limited Editions & Collabs
Short run beers inspired by a cultural moment or a creative collaboration. Here today, gone tomorrow. Catch them while they're pouring.
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Veelgestelde vragen
What is the Heineken® Studio?
Heineken® Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.
Where is Heineken® Studio located?
Heineken® Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.
What can I taste at Heineken® Studio?
You can try our latest beer innovations, including Flavoured Foam Top, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.
Do I need a ticket to visit Heineken® Studio?
Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken® Studio.
Can I visit Heineken® Studio without doing the full tour?
Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken® Studio without the full tour, including 2 drinks.