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Welcome to Heineken Studio
Taste the future of beer
Tickets kopen
Experience it at the Heineken® Rooftop Bar
Heineken Studio is our innovation playground inside the Heineken Experience, where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.
Here, we team up with diverse, curious minds to create new beers, flavours and serves you won't find anywhere else. We're always in beta: creating, collaborating and colliding ideas to brew innovations that bring people together, and the good company that comes with it.
Visit our Heineken® Rooftop Bar and taste it yourself.
Foam Infusions
A new texture and an unexpected flavour twist. We crown your Heineken® with flavoured foam and let it gently infuse the lager, giving the classic you know a whole new dimension.
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Pilot Brews
Small batch, pioneering lagers crafted by our Master Brewer to stretch the boundaries of what lager can be. The series keeps evolving, so there's always something new to try.
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Personalised Draught
Discover our AI-powered tap and create your unique personalised Heineken® beer.
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Limited Editions & Collabs
Short run beers inspired by a cultural moment or a creative collaboration. Here today, gone tomorrow. Catch them while they're pouring.
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Veelgestelde vragen
What is the Heineken Studio?
Heineken Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.
Where is Heineken Studio located?
Heineken Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.
What can I taste at Heineken Studio?
You can try our latest beer innovations, including Foam Infusions, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.
Do I need a ticket to visit Heineken Studio?
Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken Studio.
Can I visit Heineken Studio without doing the full tour?
Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken Studio without the full tour, including 2 drinks.