Heineken Experience
Taste the story of the world's most famous beer. In the heart of Amsterdam.
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An iconic Amsterdam experience
The Heineken Experience is a brand experience located in Heineken®’s oldest brewery, in the heart of Amsterdam. The former brewery closed in 1988, when production outgrew the historic building. Today, it has been transformed into an immersive visitor experience and one of Amsterdam’s most recognisable attractions.
Inside, you will learn all about Heineken®’s heritage, the brewing process, key innovations and global sponsorships, as well as the story behind the iconic star. Through interactive exhibits and tasting moments along the way, you will also discover how to best taste and enjoy a perfectly served Heineken® beer.
Choose your experience
Whether you are visiting the Heineken Experience for the first time or looking to make the most of your day in Amsterdam, there is a ticket option to suit every type of visit.
Choose between our Heineken® Essentials and our Combi tickets, which pair the Heineken Experience with another top attraction in Amsterdam.
Heineken® Essentials
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Heineken® Tour + Rooftop
Self-guided experience + rooftop bar access & Heineken Studio
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Heineken® Tour
Self-guided experience at the original Heineken® brewery
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Heineken® Guided Tour
Guided experience + rooftop bar access & Heineken Studio
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VIP Tour
Behind-the-scenes guided experience + beertasting with 5 beers from the Heineken® portfolio
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Heineken® Rooftop Bar
Rooftop bar access & Heineken Studio
Combi tickets
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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Heineken Experience x Moco Museum
Heineken® Tour + visit to Moco Museum
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Rock the City
Heineken® Tour + canal cruise + A’DAM Lookout
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The Perfect Match
Heineken® Tour + visit to Johan Cruijff Arena
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What our guests say about us
Discover Heineken Studio
Taste the future of beer at our rooftop bar. Access included with your rooftop ticket!
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