Mitten im Stadtzentrum von Amsterdam findest Du die Heimat von Heineken®
Geboren in Amsterdam, aufgewachsen in der Welt. Begebe Dich auf eine Reise durch unsere Geschichte, die vor über 150 Jahren in der allerersten Heineken-Brauerei begann.
Erfahre, wie viel Leidenschaft und Hingabe hinter einem perfekt gekühlten Heineken steckt. Von der Hopfenernte bis zum Biergenuss.
Freue Dich auf einen herzlichen Empfang durch unsere Bierkenner, die auch das ein oder andere über Amsterdams bestgehütete Geheimnisse wissen.
Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience.
Service dogs are welcome in the Heineken Experience.
We know that we probably have one of the best views of Amsterdam, and that it is nice to share some drinks and take pictures with your friends and family on a rooftop terrace. However, and because we are located at the city centre, we also have to respect our neighbours. This is especially important in areas where there are families and locals living. Therefore, we can’t open this area to everyone.
If you book our VIP tour, the tour guide will gladly take you upstairs to enjoy the view and a fresh Heineken beer.
Unfortunately, the Heineken Experience does not have an online Store and we do not ship any merchandise. However, we do have a physical store located in our building. The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience. Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.