Covid-19 update

Dear Heineken® ambassadors, 

Due to COVID-19, the Heineken Experience will remain closed until further notice.
Please keep an eye on our Instagram or Facebook for the most up-to-date information.



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In the heart of Amsterdam, you will find the Home of Heineken®


Born in Amsterdam, raised by the world. Take a trip through our story that started over a hundred fifty years ago in the very first Heineken® brewery.


Learn all about the passion and dedication it takes to get to that perfectly fresh, ice cold Heineken®. From reaping the hops to enjoying the beer.


Enjoy a warm welcome by our beer connoisseurs, who also know a thing or two about Amsterdam’s best kept secrets.

About The Experience

Choose your experience


Immerse yourself into the world of Heineken®, at your own pace.

19, 50

21, 00
More info


Experience the best Amsterdam has to offer; three major attractions in one.

35, 00

More info


Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.

55, 00

More info


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Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • Are you still brewing beers in the building?

    Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

  • Can I book a guided tour?

    Yes, you can. For more information, please send an email to

  • Is the Heineken Experience wheelchair accessible?

    Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.