In an effort to better serve our guests and enhance your experience, the Heineken Experience will be undergoing renovations from June 20th, 2021 until August 2022. Renovation will occur daily between 08:00 am and 07:00 pm, and you may experience noise during these hours. Though we have taken all the necessary measures to minimize any disturbances, we ask for your kind cooperation and apologize for any inconvenience caused. If you have any comments or concerns, please contact our customer support team at email@example.com. We appreciate your continued support during this time and through the renovation.
In the heart of Amsterdam, you will find the Home of Heineken®
Born in Amsterdam, raised by the world. Take a trip through our story that started over a hundred fifty years ago in the very first Heineken® brewery.
Learn all about the passion and dedication it takes to get to that perfectly fresh, ice cold Heineken®. From reaping the hops to enjoying the beer.
Enjoy a warm welcome by our beer connoisseurs, who also know a thing or two about Amsterdam’s best kept secrets.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
Yes, you can. For more information, please send an email to firstname.lastname@example.org.
Yes, but... the Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. This means, for the duration of the renovations, this makes a visit challenging for people who have difficulty walking, and visitors using a wheelchair. Please inform us about your visit by checking the box when buying your online ticket on our website. We will then take care of the necessary preparations for you to experience the tour with the least amount of trouble.