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COVID-19 update

In line with the Dutch government’s measures to prevent the spread of COVID-19, the Heineken Experience will remain closed until further notice. 

All guests who have already purchased their tickets, for a visit between 19 December 2021 and 15 January 2022, will be automatically refunded the full amount. Please not that it may take a few working days before the refund appears on your bank account.

If you have booked your tickets via our official Heineken Experience website, please contact us via service.experience@heineken.com.

If you have booked your tickets via a travel agent, or a reseller, please contact them directly. 

Please keep an eye on our social media channels for the most up-to-date information.

Something is brewing...

In an effort to better serve our guests and enhance your experience, the Heineken Experience will be undergoing renovations from June 20th, 2021 until August 2022. Renovation will occur daily between 08:00 am and 07:00 pm, and you may experience noise during these hours. Though we have taken all the necessary measures to minimize any disturbances, we ask for your kind cooperation and apologize for any inconvenience caused. If you have any comments or concerns, please contact our customer support team at service.experience@heineken.com. We appreciate your continued support during this time and through the renovation.


In the heart of Amsterdam, you will find the Home of Heineken®


Born in Amsterdam, raised by the world. Take a trip through our story that started over a hundred fifty years ago in the very first Heineken® brewery.


Learn all about the passion and dedication it takes to get to that perfectly fresh, ice cold Heineken®. From reaping the hops to enjoying the beer.


Enjoy a warm welcome by our beer connoisseurs, who also know a thing or two about Amsterdam’s best kept secrets.

About The Experience

Choose your experience


Immerse yourself into the world of Heineken®, at your own pace.

21, 00

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Experience the best Amsterdam has to offer; three major attractions in one.

39, 50

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Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.

55, 00

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Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • Are you still brewing beers in the building?

    Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

  • Can I book a guided tour?

    Yes, you can. For more information, please send an email to sales.experience@heineken.com.

  • Is the Heineken Experience wheelchair accessible?

    The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible during the period between 10 January 2022 and 31 January 2022.