About us - hero - sneak peek

AsneakpeekoftheHeinekenExperience

AnimmersivebrandexperiencethattakesyouthroughthestoryofHeinekenÂź.

See it, touch it, taste it

Let us tell you the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken¼ is one best experienced through all the senses; we’ll let you feel the hops and smell the authentic scents of the brewery. It’s all there.

Discover the story behind HeinekenÂź

We've been around for over 150 years, so you can imagine we have seen a thing or two. Take a walk through the halls where it all happened, let us serve you our heritage and see the evolution to the world-class brand we are today.

A sip from our stories

Two Breweries

Heineken¼’s brew room is in the middle of two parts of the brewery. You can clearly see the different styles side by side.

The Grand Prix

Heineken¼ beer won the Grand Prix at the Paris World Fair in 1889, where the world’s greatest discoveries were gathered.

Heineken Collection

Deep dive into Heineken history from the comfort of your home. Available to all, you can now read up on your favourite beer brand and other beers of the Heineken family!

Discover more

Enjoy a beer with your friends

Of course, we won’t send you on your way without finishing strong - with a nice, fresh Heineken¼ beer in the Best ‘Dam Bar. Meet tourists and locals alike, share memories and plan your next trip to make new ones.

Discover our tours

Most popular

HeinekenÂźTour

Immerse yourself into the world of HeinekenÂź, at your own pace.

€ 21, 00

More info

RocktheCity

Experience the best Amsterdam has to offer; three major attractions in one.

€ 42, 50

More info

VIPTour

Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.

€ 55, 00

More info

Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • What are your opening hours?

    We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our Summer opening hours:

    - Monday: 10:30 to 21:00 (last entry 18:45)

    - Tuesday: 10:30 to 21:00 (last entry 18:45)

    - Wednesday: 10:30 to 21:00 (last entry 18:45)

    - Thursday: 10:30 to 21:00 (last entry 18:45)

    - Friday: 10:30 to 21:00 (last entry 18:45)

    - Saturday: 10:30 to 21:00 (last entry 18:45)

    - Sunday: 10:30 to 21:00 (last entry 18:45)

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

  • Which languages does the Heineken Experience offer?

    All our tours are in English.

    You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.