The Heineken Experience will be closed on Thursday, December 12th for a private internal event.
Today: 10:30 - 19:30 (Last entry 17:15)
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AsneakpeekoftheHeinekenExperience

AnimmersivebrandexperiencethattakesyouthroughthestoryofHeinekenĀ®

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Adult (18+)

The Heineken Experience

The Heineken Experience is a brand experience within HeinekenĀ®ā€™s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our HeinekenĀ® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. Youā€™ll also learn about the best way to taste and enjoy your HeinekenĀ® beer.

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Enter the world of HeinekenĀ®

Let us tell you the story of how a small, Dutch brewery became the worldā€™s most premium brand of beer. The world of HeinekenĀ® is one best experienced through all the senses; weā€™ll let you feel the hops and smell the authentic scents of the brewery. Itā€™s all there.

Of course, we wonā€™t send you on your way without finishing strong - with a nice, fresh HeinekenĀ® beer in the Best ā€˜Dam Bar. Meet tourists and locals alike, share memories and plan your next trip to make new ones.

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