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See it, touch it, taste it

Let us tell you the story of how a small, Dutch brewery became the worldā€™s most premium brand of beer. The world of HeinekenĀ® is one best experienced through all the senses; weā€™ll let you feel the hops and smell the authentic scents of the brewery. Itā€™s all there.

Discover the story behind HeinekenĀ®

We've been around for over 150 years, so you can imagine we have seen a thing or two. Take a walk through the halls where it all happened, let us serve you our heritage and see the evolution to the world-class brand we are today.

A sip from our stories

Two Breweries

HeinekenĀ®ā€™s brew room is in the middle of two parts of the brewery. You can clearly see the different styles side by side.

The Grand Prix

HeinekenĀ® beer won the Grand Prix at the Paris World Fair in 1889, where the worldā€™s greatest discoveries were gathered.

Heineken Collection

Deep dive into Heineken history from the comfort of your home. Available to all, you can now read up on your favourite beer brand and other beers of the Heineken family!

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Enjoy a beer with your friends

Of course, we wonā€™t send you on your way without finishing strong - with a nice, fresh HeinekenĀ® beer in the Best ā€˜Dam Bar. Meet tourists and locals alike, share memories and plan your next trip to make new ones.

Discover our tours

Best value


Our original HeinekenĀ® tour, combined with a breath-taking view from our exclusive rooftop terrace. For a limited time only, discover new drink innovations at our Heineken Studio space at the rooftop bar.

ā‚¬ 27, 50

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Immerse yourself into the world of HeinekenĀ®, at your own pace.

ā‚¬ 23, 00

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Get the full connoisseurā€™s experience with behind-the-scenes access and a personal guide.

ā‚¬ 59, 50

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Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heinekenā€™s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. Youā€™ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • What are your opening hours?

    We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

    - Monday: 10:30 to 19:30 (last entry 17:15)

    - Tuesday: 10:30 to 19:30 (last entry 17:15)

    - Wednesday: 10:30 to 19:30 (last entry 17:15)

    - Thursday: 10:30 to 19:30 (last entry 17:15)

    - Friday: 10:30 to 21:00 (last entry 18:45)

    - Saturday: 10:30 to 21:00 (last entry 18:45)

    - Sunday: 10:30 to 19:30 (last entry 17:15)

    Please note that we have special opening hours during the last week of December:

    - Sunday 24th of December: 10:30 to 16:00 (last entry 14:00)

    - Monday 25th of December: 10:30 to 16:00 (last entry 14:00)

    - Tuesday 26th of December: 10:30 to 21:00 (last entry 18:45)

    - Wednesday 27th of December: 10:30 to 21:00 (last entry 18:45)

    - Thursday 28th of December: 10:30 to 21:00 (last entry 18:45)

    - Friday 29th of December: 10:30 to 21:00 (last entry 18:45)

    - Saturday 30th of December: 10:30 to 21:00 (last entry 18:45)

    - Sunday 31st of December: 10:30 to 16:00 (last entry 14:00)

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

  • Which languages does the Heineken Experience offer?

    All our tours are in English, but we also offer audio-tours in Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the HeinekenĀ® tour.

    You can also get some quick help in your native language in the tour by checking the badges on our crewā€™s shirts; their pins show the languages they speak.

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