Let us tell you the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken® is one best experienced through all the senses; we’ll let you feel the hops, taste the wort and smell the authentic scents of the brewery. It’s all there.
We've been around for over 150 years, so you can imagine we have seen a thing or two. Take a walk through the halls where it all happened, let us serve you our heritage and the see evolution to the world-class brand we are today.
Heineken®’s brew room is in the middle of two parts of the brewery. You can clearly see the different styles side by side.
Heineken® beer won the Grand Prix at the Paris World Fair in 1889, where the world’s greatest discoveries were gathered.
Of course, we won’t send you on your way without finishing strong - with a nice, cold Heineken® beer in the Best ‘Dam Bar. Meet tourists and locals alike, share memories and plan your next trip to make new ones.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
Unfortunately, the Heineken Experience does not have an online Store and we do not ship any merchandise. However, we do have a physical store located in our building. The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience. Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
Tickets for any date are usually released three months in advance on this website. Due to COVID-19, tickets are now released 1 month in advance.
All our tours are in English. But, since we’re a global brand, we understand that doesn’t offer the best solution for everyone. You can download the Heineken Experience app, to get the best out of your tour, as well as experience it in a different language. Our app will enhance your visit even further! The app is available in the following languages: English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.
You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.