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Heineken® Tour + Rooftop
Enjoy our Heineken® tour and end with a breath-taking view over Amsterdam
What is the Heineken® Tour + Rooftop?
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
After the 1.5 hour Heineken® tour, you go up to our top floor with a special elevator inside one of our old silos. On the top floor, you can learn more about how we used to transport ingredients from the city canals into the brewery and what the function of the “Moutzolder” (malt attic) used to be. Furthermore, you can enjoy one of Amsterdam’s most breath-taking views from our exclusive roof terrace.
What is included in the Heineken® Tour + Rooftop?
Access to the original Heineken® brewery, built in 1867.
One perfectly chilled Heineken® in the Best 'Dam Bar.
Access to the Heineken® Rooftop Bar, with some of the best views of Amsterdam.
Access to Heineken® Studio, our innovation playground.
One extra drink at the Heineken® Rooftop Bar. Choose one of our original beers or a Heineken Studio innovation.
Discover Heineken Studio
Taste the future of beer at our rooftop bar—access included with your Heineken® Tour + Rooftop ticket!
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Other Heineken® Essentials
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Heineken® Tour
Self-guided experience at the original Heineken® brewery
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Heineken® Guided Tour
Guided experience + rooftop bar access & Heineken Studio
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VIP Tour
Behind-the-scenes guided experience + beertasting with 5 beers from the Heineken® portfolio
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Heineken® Rooftop Bar
Rooftop bar access & Heineken Studio
Combi tickets
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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Heineken Experience x Moco Museum
Heineken® Tour + visit to Moco Museum
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Rock the City
Heineken® Tour + canal cruise + A’DAM Lookout
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The Perfect Match
Heineken® Tour + visit to Johan Cruijff Arena
Frequently asked questions
What is included in the Heineken® Tour + Rooftop ticket?
You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more. The tour ends in the Best ‘Dam Bar, where you can enjoy a perfectly chilled beer. Afterwards, you’ll take the special elevator up to the rooftop, where you’ll learn more about the function of the former “Moutzolder” (malt attic). On our terrace, you can enjoy one of the best views of Amsterdam while having another fresh Heineken® beer.
Do I need to book a separate timeslot for the rooftop?
If you've already booked a combination-ticket (Heineken Tour® + Rooftop), you don’t have to book a separate timeslot for the rooftop. You can access the rooftop approximately 90 minutes after the starting time of your Heineken® tour.
If you only have a Heineken Tour® ticket and you'd want to visit the Rooftop as well, please contact our staff at the entrance hall.
What are the opening times of the rooftop?
Our rooftop bar is open everyday of the week.
Rooftop bar opening (open until):
Monday: 19:00
Tuesday: 19:00
Wednesday 19:00
Thursday 19:00
Friday 20:30
Saturday 20:30
Sunday 19:00
Please check availability and timeslots on our website: https://www.heinekenexperience.com/en/checkout/?adult=0
Can I do the rooftop first, and then the Heineken® tour?
If you have booked the combination ticket (Heineken® tour + Rooftop) this is not possible. You start with the Heineken® tour and go up to the rooftop afterwards.

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