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Heineken® Tour x AMAZE
The City’s Most Immersive Duo
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The City’s Most Immersive Duo
Discover two of Amsterdam’s most immersive experiences with one ticket. The Heineken Experience x AMAZE Combi Tour lets you explore both at your own pace, choosing the order that fits your schedule best.
At the Heineken Experience, step inside the historic former brewery and dive into the story behind our world-famous beer. Discover Heineken®’s rich history, heritage, and brewing process, and end your visit in style with a freshly draughted Heineken® beer at the Best ‘Dam Bar. At AMAZE, enter a unique audiovisual experience. A compelling tour where light, sound, and technology come together, inspired by Dutch electronic dance culture and created by leaders in the Dutch festival-industry. Wander through spectacular spaces, whether you want to relax, dance, explore, or simply lose yourself in the moment.
No matter where you start, make sure you check the Heineken Experience x AMAZE Combi Tour off your list of things to do in Amsterdam!
Please note: The AMAZE experience contains rapidly flashing lights and vivid colours. This may not be suitable for visitors with photosensitive epilepsy.
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Heineken® Tour x AMAZE
- Visitors under 18 are not allowed to enter Heineken Experience. A valid ID will be required upon arrival.
- Please note: transfer is not included.
- The tour is in English. Audiotour is available at the Heineken Experience.
- Heineken Experience and AMAZE are wheelchair accessible.
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Frequently asked questions
What is the Heineken Experience x AMAZE Combi Tour?
The Heineken Experience x AMAZE Combi Tour is the perfect combination of two of Amsterdam’s most immersive experiences. With one ticket, you get access to both the Heineken Experience and AMAZE. You can visit at your own pace and select the timeslot that suits you best, based on availability.
Please note that neither AMAZE nor the Heineken Experience provides transportation between the two locations.
What can I see at AMAZE?
AMAZE is an immersive audiovisual experience. You step into multiple experiential rooms filled with festival-style lights, sound, and visual effects inspired by the Dutch electronic dance culture.
Where is AMAZE located?
AMAZE is located at Elementenstraat 25, 1014 AR in Amsterdam. It is a 5-minute walk from the metro station ‘Isolatorweg’.
How long does the Heineken Experience x AMAZE Combi Tour take?
The visit to Heineken Experience will take approximately 1,5 hours, while a visit to AMAZE takes around 1 hour. Please keep in mind that the travel between the two locations takes about 45 minutes.
Can I visit AMAZE first and then the Heineken Experience?
Yes! You can choose which location to visit first.
If you start your tour at the Heineken Experience, there must be at least 2,5 hours between the start of your tour and the beginning of your AMAZE visit.
If you start the tour at AMAZE, there must be at least 2,5 hours between the start of your visit and your Heineken Experience tour.

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