Heineken Experience
Taste the story of the world's most famous beer
Buy tickets
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Choose your experience
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Heineken® Tour
Immerse yourself into the world of Heineken®, at your own pace.
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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VIP Tour
Get the full experience with behind-the-scenes access and a personal guide.
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Heineken Experience x Moco Museum
In cheers we trust
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Rock the City
Heineken® Tour + canal cruise
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The Perfect Match
The world’s greatest combination: beer and football.
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Heineken® x Filling Pieces
Discover our exclusive capsule collection in collaboration with Filling Pieces. Available at the Heineken Experience Kiosk.
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What our guests say about us
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.
Saooirse
Jul. 2025
A brilliant experience! The staff were brilliant and we were all pleasantly impressed with how everything was. The extra price for the rooftop bar was worth every penny! It was a fun, informative and brilliant afternoon! Would definitely recommend, especially with friends.
Ben
Jun. 2025
On the VIP tour you see many parts of the old brewery not available to the general public. You end the tour in a private tasting bar. I won’t tell you how you enter it as I don’t want to spoil the surprise. We all agreed it was special...
Dennis
Apr. 2025
Absolutely brilliant! Really immersive and interesting, great gift shop and the beer was lovely.
Definitely recommend as something to do on your trip to Amsterdam even if you don't drink beer.
Casey
Jul. 2025
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