Heineken Experience
Taste the story of the world's most famous beer
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Choose your experience
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HeinekenĀ® Tour
Immerse yourself into the world of HeinekenĀ®, at your own pace.
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HeinekenĀ® Flagship Cruise
HeinekenĀ® Tour + 1h canal cruise
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Heineken Experience x Moco Museum
In cheers we trust
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Heineken Experience x The F1Ā® Exhibition
Experience the past, present and future of HeinekenĀ® and Formula1Ā®.
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VIP Tour
Get the full experience with behind-the-scenes access and a personal guide.
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Rock the City
HeinekenĀ® Tour + canal cruise
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The Perfect Match
The worldās greatest combination: beer and football.
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What our guests say about us
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.
Saooirse
Jul. 2025
A brilliant experience! The staff were brilliant and we were all pleasantly impressed with how everything was. The extra price for the rooftop bar was worth every penny! It was a fun, informative and brilliant afternoon! Would definitely recommend, especially with friends.
Ben
Jun. 2025
On the VIP tour you see many parts of the old brewery not available to the general public. You end the tour in a private tasting bar. I wonāt tell you how you enter it as I donāt want to spoil the surprise. We all agreed it was special...
Dennis
Apr. 2025
Absolutely brilliant! Really immersive and interesting, great gift shop and the beer was lovely.
Definitely recommend as something to do on your trip to Amsterdam even if you don't drink beer.
Casey
Jul. 2025
Heineken Experience x The F1Ā® Exhibition
Experience the past, present and future of HeinekenĀ® and Formula1Ā®
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