Frequently Asked Questions

Heineken® Studio

• What is the Heineken® Studio?

  Heineken® Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.

• Where is Heineken® Studio located?

  Heineken® Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.

• What can I taste at Heineken® Studio?

  You can try our latest beer innovations, including Flavoured Foam Top, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.

• Do I need a ticket to visit Heineken® Studio?

  Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken® Studio.

• Can I visit Heineken® Studio without doing the full tour?

  Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken® Studio without the full tour, including 2 drinks.