Frequently Asked Questions

The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at service.experience@globalticket.com.

The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.

By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

The Heineken Experience gift card is valid for 2 years since it was purchased.

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.

Heineken Studio is our innovation playground inside the Heineken Experience, where we experiment with new beers, flavours and serves. It's where we reimagine the future of beer through new concepts, fresh thinking and maverick experiments.

Heineken Studio is at the Heineken® Rooftop Bar, on the top floor of the Heineken Experience in Amsterdam.

You can try our latest beer innovations, including Foam Infusions, Pilot Brews, Personalised Draught and rotating Limited Editions. What's pouring changes as we keep experimenting, so there's often something new.

Yes, you'll need a Heineken® Tour + Rooftop ticket or a Heineken® Rooftop bar ticket to visit Heineken Studio.

Yes. A Heineken® Rooftop Bar ticket gives you access to the Heineken® Rooftop Bar and Heineken Studio without the full tour, including 2 drinks.