You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more. The tour ends in the Best ‘Dam Bar, where you can enjoy two perfectly chilled beers. Afterwards, you’ll take the special elevator up to the rooftop, where you’ll learn more about the function of the former “Moutzolder” (malt attic). On our terrace, you can enjoy one of the best views of Amsterdam while having another fresh Heineken® beer.
If you've already booked a combination-ticket (Heineken Tour® + Rooftop), you don’t have to book a separate timeslot for the rooftop. You can access the rooftop approximately 90 minutes after the starting time of your Heineken® tour.
If you only have a Heineken Tour® ticket and you'd want to visit the Rooftop as well, please contact our staff at the entrance hall.
Our rooftop bar is open everyday of the week.
Rooftop bar opening (open until):
Please check availability and timeslots on our website: https://www.heinekenexperience.com/en/checkout/?adult=0
If you have booked the combination ticket (Heineken® tour + Rooftop) this is not possible. You start with the Heineken® tour and go up to the rooftop afterwards.
Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience, except for service dogs.
No, we have stopped brewing beers in our building in 1988. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
We urge you to come right on time for the timeslot you’ve booked your ticket for. This is important, as it helps us regulate the amount of people in the building at all times.
This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to email@example.com.
Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes.
Also, we'd love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.
If you would like to film or take photographs for professional and commercial purposes, please contact firstname.lastname@example.org.
Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.
Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.
Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.
You may be asked to show a valid ID (Identity Document).
You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.
Yes, we offer a cloakroom service and lockers for our guests. You can leave your possessions with us, free of charge, as long as they don't exceed 320 x 255 x 492 mm (HxWxD). Bigger items such as trolleys or carry-on luggage are not allowed. You can leave those in the nearest Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam
On Saturdays, we are particularly popular, as this is our busiest day of the week.
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
- Monday: 10:30 to 19:30 (last entry 17:15)
- Tuesday: 10:30 to 19:30 (last entry 17:15)
- Wednesday: 10:30 to 19:30 (last entry 17:15)
- Thursday: 10:30 to 19:30 (last entry 17:15)
- Friday: 10:30 to 21:00 (last entry 18:45)
- Saturday: 10:30 to 21:00 (last entry 18:45)
- Sunday: 10:30 to 19:30 (last entry 17:15)
Please note that we have special opening hours during the last week of December:
- Sunday 24th of December: 10:30 to 16:00 (last entry 14:00)
- Monday 25th of December: 10:30 to 16:00 (last entry 14:00)
- Tuesday 26th of December: 10:30 to 21:00 (last entry 18:45)
- Wednesday 27th of December: 10:30 to 21:00 (last entry 18:45)
- Thursday 28th of December: 10:30 to 21:00 (last entry 18:45)
- Friday 29th of December: 10:30 to 21:00 (last entry 18:45)
- Saturday 30th of December: 10:30 to 21:00 (last entry 18:45)
- Sunday 31st of December: 10:30 to 16:00 (last entry 14:00)
The legal drinking age in The Netherlands is 18+. Enjoy responsibly!
All our tours are in English, but we also offer audio-tours in Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.
You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.
Yes, we do! All our tours are in English, but we also offer audio-tours. These are available in six different languages: Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.
We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, and the Live Your Music tour.
Rock the City operates seasonally. This means that the tour is not available during the winter months, and will be back in spring 2024.
Our Live Your Music Tour is the best combination between beer and music. You get access to both the Heineken Experience and Our House. You can visit at your own pace and decide which timeslot suits you best based on your availability. Please note that neither the Heineken Experience nor Our House are arranging transportation between our two locations.
The Rock the City tour starts at the Heineken Experience. After your 1.5 hour self-guided tour, you will hop on our boat for a 45-minute canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. You will depart at the canal in front of the Heineken Experience and will be dropped off on the same spot.
Rock the City operates seasonally. This means that the tour is not available during the winter months, and will be back in spring 2024.
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.
Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.
The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!
No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.
Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to email@example.com.
It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.
Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.
We are available from Monday to Friday from 09:00 to 17:00.
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
Anyone under Legal Purchase and/or Drinking Age (LPDA). At the Heineken Experience, we consider everyone under the age of 18 a minor.
The youngest age a person is legally permitted to purchase and/or drink alcoholic beverages. At the Heineken Experience the Legal Purchase and/or Drinking Age is 18.
You must be 18 or older to enter the Heineken Experience.
Minors accompanied by an adult are also not allowed inside the Experience.
We actively restrict exposure of our branding to minors. We understand the negative effects that consumption of alcohol has on Minors which is why we actively restrict exposure of our branding to minors.
Yes, up until an hour prior to the start of your visit you can do this via this link https://tickets.heinekenexperience.com/en/self-service . You can reschedule your Heineken® Tour tickets purchased on the Heineken Experience website by entering your ticket number (starting with 77) and your corresponding email address. After sending your request, you will receive an email with a link to choose a new date/time.
If it's less than an hour before the start of your visit? Please send an email to firstname.lastname@example.org
Yes, you can. The tickets are not personal.
Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstances. Still, we will do our best to help you. If possible, we will try our best to rebook your ticket(s) to another date. For questions regarding your ticket, please send an email to email@example.com.
Up until an hour before the start of your Heineken® Tour.
Yes, you can by sending an email to firstname.lastname@example.org. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.
To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: email@example.com
To change the date and/or time of your tickets for Our House (Live Your Music), please reach out to our colleagues there: https://www.seetickets.com/nl/customerservice
The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.
With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.
No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.
In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at firstname.lastname@example.org.
The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher.
By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.
The Heineken Experience gift card is valid for 2 years since it was purchased.
For approximately 14 months, starting in June 2021. Please note that during any renovation, unpredicted events can happen which might influence the duration of the construction. However, it is our ambition to complete the renovation within the given timeframe.
We will do our best to limit the impact of the renovation on the surrounding area by respecting specific rules (e.g. no construction before 8:00 am and after 10.00 pm) and by having an efficient planning process (e.g. combining delivery of materials to minimize noise).
One example is the use of a logistic hub outside the city center, where ‘working packages’ will be assembled each day, so only the necessary materials for that day will be transported in one truck instead of multiple deliveries. Unfortunately, there will be moments where some impact can be expected. This could be demolition work or adjustments to the constructional shell of the building. There will also be a crane situated in the back area for several months.
We will inform all neighbors in advance when we expect construction to be loud or impactful. Also, regular neighborhood meetings will be organized in order to provide updates
In the past, we received permission from the City of Amsterdam to relocate the exit of the Heineken Experience towards the Marie Heinekenplein. However, as this wasn’t favored by the neighborhood, we chose not to go forward with the plan. This will continue to be respected for the 2021/2022 construction. The entrance/exit of the Heineken Experience will remain at the Stadhouderskade.
Three areas will be renovated:
The entrance and exit area: the surface of this area will be increased by repurposing the current horse stables and using this space to welcome guests. The Store will be relocated and will be accessible for everyone, including those who aren’t taking the tour
The rooftop & the Moutzolder: This space will be accessible via an elevator in the entrance hall. In order to reach the roof, guests will first arrive at the Moutzolder bar, an area which will also be renovated
Logistics: The current storage space will be improved for more efficiency and less traffic. No new buildings will be built, the existing ones will simply be improved.
Please email us at email@example.com and we’ll happily respond. During the construction, we will have a dedicated phone number to flag construction-related issues. It will be posted on the website in June.
There are three reasons that call for a renovation:
Safety is the main reason for the renovation. Guests queuing outside the former brewery building can be a traffic hazard and a safety risk. By creating a bigger entrance area, guests won’t have to queue outside, but will be invited inside the building instead
Maintaining Dutch heritage & sharing Heineken’s history: The Heineken Experience is the first built Heineken brewery. Maintaining this monumental building is important in order to share its rich history, including the former brewery functionalities
Lack of facilities: The Heineken Experience has welcomed an increasing number of visitors over the past years. However, the number of essential facilities has not increased. This will be tackled as part of the renovation
Yes, business events can still be hosted during the renovation. Some spaces won't be available for certain periods. However, there are other areas inside the Heineken Experience where we’d be happy to welcome you. Please contact our Events team for more details.
Most areas inside the tour will not be impacted by the renovation and we will do our utmost to make you feel warmly welcomed at the Home of Heineken. The entrance area may look different during various stages of the renovation, but this will not impact your experience.
Yes, we will continue to welcome guests during the renovation.
You can reach the HEINEKEN Headquarters at 003120 52 39 777.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!
When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.
Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.
You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.
If you have any questions, send us an email at firstname.lastname@example.org.
If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.
You can also talk to us on Facebook or slide into our DMs on Instagram.
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
Heineken® Silver is brewed at a chilled -1°C, resulting in an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink.
Heineken® Silver features all the same pure, 100% natural ingredients people love from our original recipe. What makes Heineken® Silver different is the ice-cold lagering process. By brewing Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink.
Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that’s easy to drink.
Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. It will also launch in Norway during 2022 for on-trade outlets.
With a lower ABV of 4%, Heineken® Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers.
Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.
The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.
Unfortunately, the Heineken Experience does not have an online Store and we do not ship any merchandise. However, we do have a physical store located in our building. The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience. Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.
Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.
We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail (email@example.com).
Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.
We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.
Please send an email to firstname.lastname@example.org and we will try to help you as soon as possible.
Unfortunately, we do not offer student discount.
Sometimes, it could take a few days to receive your digital souvenir. Make sure to check your spam folder too!
Please contact email@example.com.
Please contact firstname.lastname@example.org. We will help you out!
If you have any questions regarding your reservation, please contact us at email@example.com.
You absolutely can! Please contact firstname.lastname@example.org for more information.
For sure! Send us an e-mail email@example.com (link that opens in a new message) or call us on +31 (0) 20 721 5300 (Monday to Friday 09:00 – 17:00 CET)
Our team upon request can organize drinks, snacks and food. Please get in touch with our team at firstname.lastname@example.org.
You can send us an e-mail at email@example.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)
If you have any questions regarding your payment, please contact us at firstname.lastname@example.org. We’ll be happy to help you organize and secure your payment.
You know what we say: the sooner the better! Feel free to fill in the form on our website or send us an email at email@example.com. Our team will be happy to help you out.
Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.
Combining spaces, we can organize events for up to 1300 persons.
We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!
The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.
We would be happy to answer any and all questions you have.