Frequently Asked Questions

We’re always working to improve the Heineken Experience, and your feedback helps us do just that. Whether there was something you loved or something we could do better, we’d love to hear from you. You can rate your visit through the post-visit email you’ll receive from us, or leave a review on platforms such as TripAdvisor or Google Reviews. Thank you for helping us create even better experiences for our guests!

Yes, of course! You can follow us on Instagram (@heinekenexperience), Facebook (Heineken Experience) and LinkedIn (/heinekenexperience) for the latest updates and behind-the-scenes content. If you share your visit on social media, don’t forget to tag us or use #heinekenexperience. We’d love to see your photos and stories!

Please ask one of our colleagues on site, or contact us at service.experience@heineken.com. We’ll be happy to help and will do our best to assist you as quickly as possible.

We would be happy to answer any and all questions you have. Give us a call (+31 20 2050593), send us an email (service.experience@heineken.com), or send us a message on Facebook or Instagram. We are available from Monday to Friday from 09:00 to 17:00.

Yes. Groups are welcome at the Heineken Experience. You can buy up to 25 tickets in a single online booking. Group bookings on Saturdays are not available due to high visitor volumes. For larger groups or tailored experiences, contact our sales team at sales.experience@heineken.com.

Freddy's Friends is an exclusive private group tour at the Heineken Experience, designed for groups of up to 25 people. It includes behind-the-scenes access to areas of the historic Heineken brewery not open to the public, ending with drinks and snacks at Freddy's, one of the secret bars of the Heineken Experience. It is ideal for corporate outings, team building and private group celebrations. Available Sunday to Thursday, 10:30 to 16:15. Not available from July 1 to September 1.

The Freddy's Friends Tour can only be booked via our sales team. Contact them at sales.experience@heineken.com to check availability and receive a tailored proposal.

The Heineken Experience is housed in a historic 19th-century brewery with stairs and tight spaces in some areas. Wheelchair access is available for part of the experience. We recommend booking in advance and indicating your accessibility requirements during checkout. For specific questions, contact service.experience@heineken.com or visit our Accessibility Guide at heinekenexperience.com/en/accessibility-guide.

The Heineken Experience is a historic 19th-century brewery and accessibility is limited due to the building's listed status. Wheelchair access is possible for part of the experience. To ensure we can make the necessary preparations, please tick the wheelchair box when booking your ticket online. We recommend visiting on a weekday before 13:00 to avoid crowds. Note that canal cruise boats (Rock the City & Heineken Flagship® Cruise) are not wheelchair accessible. For full accessibility details, visit heinekenexperience.com/en/accessibility-guide.

The Rock the City and the Heineken® Flagship Cruise boats are not wheelchair accessible. If you are a wheelchair user, we recommend the standard Heineken Tour or the Heineken Tour + Rooftop instead. Contact us at service.experience@heineken.com if you have specific accessibility needs before booking.

Yes. Trained service dogs are welcome at the Heineken Experience. All other pets are not permitted on the premises.

A free ticket for a sign language interpreter is available for visitors with hearing impairments. Please contact us in advance at service.experience@heineken.com so we can prepare appropriately.

Limited seating is available in the entrance area and on the rooftop. There are no seating areas during the tour, however wheelchairs are available to use during your visit and can be requested from our friendly colleagues upon arrival.