Frequently Asked Questions

The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam, in the heart of the city, just a short walk from Museumplein and the Rijksmuseum. It sits in Heineken®'s original brewery building, which has been a landmark in Amsterdam's De Pijp neighbourhood since 1867.

From Amsterdam Centraal, the easiest route is tram 24. It stops directly at Marie Heinekenplein, right outside the entrance (this tram takes around 20 minutes). Trams 1, 7 and 19 also stop nearby. By metro, take line 52 to Vijzelgracht or De Pijp station (5-minute walk from there). You can also walk from Centraal in around 30 minutes via the city centre. We strongly recommend public transport, parking in the area is limited and paid.

The closest stops are Marie Heinekenplein (tram 24, directly outside), Weteringschans (trams 7 and 19) and Vijzelgracht and De Pijp metro station (line 52). All are within a 5-minute walk of the entrance at Stadhouderskade 78.

The Heineken Experience does not operate its own parking facilities. Paid parking garages are available nearby. Use Google Maps to find the closest option. Note that Amsterdam city centre parking is expensive and theft from cars does occur, so we recommend leaving valuables at home and using public transport where possible.

Yes. The Heineken Experience is easily reachable by bike. It is about 15 minutes from Amsterdam Centraal by bicycle. Bike parking is available on the street around Marie Heinekenplein. Amsterdam has excellent cycling infrastructure throughout the route.

We’re always working to improve the Heineken Experience, and your feedback helps us do just that. Whether there was something you loved or something we could do better, we’d love to hear from you. You can rate your visit through the post-visit email you’ll receive from us, or leave a review on platforms such as TripAdvisor or Google Reviews. Thank you for helping us create even better experiences for our guests!

Yes, of course! You can follow us on Instagram (@heinekenexperience), Facebook (Heineken Experience) and LinkedIn (/heinekenexperience) for the latest updates and behind-the-scenes content. If you share your visit on social media, don’t forget to tag us or use #heinekenexperience. We’d love to see your photos and stories!

Please ask one of our colleagues on site, or contact us at service.experience@heineken.com. We’ll be happy to help and will do our best to assist you as quickly as possible.

We would be happy to answer any and all questions you have. Give us a call (+31 20 2050593), send us an email (service.experience@heineken.com), or send us a message on Facebook or Instagram. We are available from Monday to Friday from 09:00 to 17:00.

Yes. The Heineken® Flagship Store is open to anyone and can be visited without a tour ticket.

The Heineken® Flagship Store follows the same opening hours as the Heineken Experience: 10:30 to 21:00. Visitors without a tour ticket can visit the store until 20:30.

Yes. A selection of Heineken® merchandise is available online through Beerwulf, with delivery to the Netherlands, UK, Germany, Belgium and Austria. Visit beerwulf.com to shop online.

Digital souvenirs are usually emailed within a few hours, but can sometimes take up to a few days. If you have not received yours, check your spam folder first. Still nothing? Email service.experience@heineken.com.

First, check your spam or junk folder. If your digital souvenirs are not there, contact service.experience@heineken.com with your booking details and we will help you out.