Frequently Asked Questions
During your visit
What happens if I arrive late for my timeslot?
We ask all visitors to arrive on time for their booked timeslot, as this helps us manage capacity throughout the day. If you are running a few minutes late, let our staff at the entrance know and we will do our best to accommodate you. Entry is subject to availability at the time of arrival.
Can I bring a bag or luggage to the Heineken Experience?
Small bags and backpacks are welcome. We offer a free cloakroom for items up to 32 x 25.5 x 49 cm. Larger items, including trolley suitcases and carry-on luggage, cannot be stored on-site. Please leave larger luggage at Lockerpoint Luggage Storage at Marie Heinekenplein 12, a short walk from the entrance.
Is there a cloakroom at the Heineken Experience?
Yes. We offer a free cloakroom service for bags and personal items up to 32 x 25.5 x 49 cm (H x W x D). Items that exceed this size, such as suitcases or carry-on luggage, cannot be stored. Lockerpoint Luggage Storage is located nearby at Marie Heinekenplein 12.
Can I take photos and videos inside the Heineken Experience?
Yes. Photography and filming are welcome for personal, non-commercial use. We just ask that you treat our Heineken Ambassadors with respect. Share your photos on Instagram or Facebook using #heinekenexperience. For professional or commercial filming, contact service.experience@heineken.com.
Is the Heineken Experience tour available in my language?
The main tour experience is in English. Our staff does wear language pins on their uniform. Look for the flag of your preferred language if you need help on the spot
Does the Heineken Experience tour include beer?
Yes. The standard Heineken® Tour includes 1 cold beer at the end of the tour. The Heineken® Tour + Rooftop includes 2 drinks total (1 during the tour and 1 on the rooftop). The VIP Tour includes a tasting of 5 premium beers from the Heineken portfolio, paired with Dutch bites. Non-alcoholic alternatives are available at all tasting moments.
Can I buy extra drinks and food at the Heineken Experience?
Yes, you can purchase beer and soft drinks at the Best Dam'Bar and the Heineken® Rooftop Bar. You can also buy snacks at those same locations.
Is Heineken® still brewed at the Heineken Experience building?
No. Brewing at this site stopped in 1988, when Heineken® outgrew the historic building and moved production to a larger, modern facility. Today, the former brewery is Amsterdam's most visited beer experience. You can still visit the original brew room, see the historic brewing equipment, and enjoy a fresh Heineken® beer as part of the tour.
Is there food available at the Heineken Experience?
The VIP Tour includes Dutch bites paired with the beer tasting. The Rooftop bar serves snacks. Canal cruise combi tickets (Rock the City) include a variety of nuts on board. A full dining experience is not available on-site, but there are many restaurants in the surrounding De Pijp neighbourhood.
Store and souvenirs
Can I visit the Heineken® Flagship Store without a tour ticket?
Yes. The Heineken® Flagship Store is open to anyone and can be visited without a tour ticket.
What are the opening hours of the Heineken® Flagship Store?
The Heineken® Flagship Store follows the same opening hours as the Heineken Experience: 10:30 to 21:00. Visitors without a tour ticket can visit the store until 20:30.
Does the Heineken Experience have an online store?
Yes. A selection of Heineken® merchandise is available online through Beerwulf, with delivery to the Netherlands, UK, Germany, Belgium and Austria. Visit beerwulf.com to shop online.
How long does it take to receive my digital photo souvenirs from the Heineken Experience?
Digital souvenirs are usually emailed within a few hours, but can sometimes take up to a few days. If you have not received yours, check your spam folder first. Still nothing? Email service.experience@heineken.com.
I did not receive my digital souvenirs from the Heineken Experience. What should I do?
First, check your spam or junk folder. If your digital souvenirs are not there, contact service.experience@heineken.com with your booking details and we will help you out.
Events
What types of events can be organised at the Heineken Experience in Amsterdam?
The Heineken Experience is available as a private event venue for groups of 50 to 1400 people. The building includes seven distinct spaces suitable for meetings, product launches, corporate dinners, exhibitions, team-building sessions and private parties. All spaces include AV facilities, free Wi-Fi and on-site Heineken Ambassadors. To enquire, email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300 (Monday to Friday, 09:00 to 17:00).
Can I organise a private party at the Heineken Experience?
Yes. The Heineken Experience hosts private parties and celebrations. With seven event spaces and capacity for up to 1400 guests, we can accommodate everything from small birthday dinners to large private events. Contact our events team at heinekenexperience.events@heineken.com for availability and a tailored proposal.
What is the maximum capacity for events at the Heineken Experience?
Combining all spaces, the Heineken Experience can host events for up to 1400 people. Contact heinekenexperience.events@heineken.com for a layout overview and availability.
What AV and event facilities does the Heineken Experience offer?
All event spaces at the Heineken Experience are equipped with AV facilities. Additional services include free Wi-Fi, on-site Heineken Ambassadors, access to coffee and tea, and support from our dedicated events team. The venue is conveniently located in Amsterdam's city centre. Contact heinekenexperience.events@heineken.com for a full overview of services.
How do I contact the Heineken Experience events team?
Email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300. Our events team is available Monday to Friday, 09:00 to 17:00 CET.
We would be happy to answer any and all questions you have.
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