Frequently Asked Questions

The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam, in the heart of the city, just a short walk from Museumplein and the Rijksmuseum. It sits in Heineken®'s original brewery building, which has been a landmark in Amsterdam's De Pijp neighbourhood since 1867.

From Amsterdam Centraal, the easiest route is tram 24. It stops directly at Marie Heinekenplein, right outside the entrance (this tram takes around 20 minutes). Trams 1, 7 and 19 also stop nearby. By metro, take line 52 to Vijzelgracht or De Pijp station (5-minute walk from there). You can also walk from Centraal in around 30 minutes via the city centre. We strongly recommend public transport, parking in the area is limited and paid.

The closest stops are Marie Heinekenplein (tram 24, directly outside), Weteringschans (trams 7 and 19) and Vijzelgracht and De Pijp metro station (line 52). All are within a 5-minute walk of the entrance at Stadhouderskade 78.

The Heineken Experience does not operate its own parking facilities. Paid parking garages are available nearby. Use Google Maps to find the closest option. Note that Amsterdam city centre parking is expensive and theft from cars does occur, so we recommend leaving valuables at home and using public transport where possible.

Yes. The Heineken Experience is easily reachable by bike. It is about 15 minutes from Amsterdam Centraal by bicycle. Bike parking is available on the street around Marie Heinekenplein. Amsterdam has excellent cycling infrastructure throughout the route.

No. Your ticket can be scanned directly from the screen of your smartphone or tablet. There is no need to print anything, just have your QR code ready at the entrance.

Yes. Heineken Experience tickets are not personal and can be used by another person. Just make sure they have the QR code available on their phone or printed out.

You can buy up to 25 tickets in a single booking online. Note that group bookings on Saturdays are not available due to high visitor volumes. For groups of 25 or more, or for a tailored group experience, please contact our sales team at sales.experience@heineken.com.

Online ticket purchases support the payment methods available through our ticketing platform, including major cards and local payment options. Inside the Experience and at the Flagship Store, we accept contactless card payments only. Cash is not accepted.

Enter your voucher or discount code at checkout when booking online at heinekenexperience.com/checkout. If you experience any issues applying your code, contact service.experience@heineken.com.

Book your visit using your I Amsterdam City Card at tickets.heinekenexperience.com/iamsterdam. Enter your card voucher code to reserve a timeslot. Make sure your card is valid on the date of your visit.

The Heineken Experience does not currently offer student discounts. If you have a discount code or voucher, you can apply it at the voucher page. Holders of the I Amsterdam City Card can book via a dedicated link. See the question above.

Yes. You can reschedule your Heineken® Tour, Heineken® Tour + Rooftop & Heineken® Rooftop Bar tickets up to one hour before your visit starts at tickets.heinekenexperience.com/en/self-service. Enter your ticket number (starting with 77) and email address to request a new date or time. For changes in other tours email service.experience@heineken.com up to 24 hours before your visit.

Heineken Experience tickets are non-refundable, including in cases of illness, transport disruption or other personal circumstances. However, we will always try to rebook your tickets for another date. For assistance, contact service.experience@heineken.com

The Heineken Experience gift card lets you gift a visit to a friend or family member. Choose a tour type and the number of tickets. The recipient receives a unique voucher code they can exchange for tickets on any available date within 2 years of purchase. Exchange your gift card at tickets.heinekenexperience.com/voucher. Gift cards are only available for Heineken® Tour, Heineken® Tour + Rooftop & VIP Tour.

Redeem your gift card at tickets.heinekenexperience.com/voucher. Enter the unique voucher code, select your preferred date and timeslot, and your tickets will be sent to your inbox.

The Heineken Experience gift card is valid for 2 years from the date of purchase.

We ask all visitors to arrive on time for their booked timeslot, as this helps us manage capacity throughout the day. If you are running a few minutes late, let our staff at the entrance know and we will do our best to accommodate you. Entry is subject to availability at the time of arrival.

Small bags and backpacks are welcome. We offer a free cloakroom for items up to 32 x 25.5 x 49 cm. Larger items, including trolley suitcases and carry-on luggage, cannot be stored on-site. Please leave larger luggage at Lockerpoint Luggage Storage at Marie Heinekenplein 12, a short walk from the entrance.

Yes. We offer a free cloakroom service for bags and personal items up to 32 x 25.5 x 49 cm (H x W x D). Items that exceed this size, such as suitcases or carry-on luggage, cannot be stored. Lockerpoint Luggage Storage is located nearby at Marie Heinekenplein 12.

Yes. Photography and filming are welcome for personal, non-commercial use. We just ask that you treat our Heineken Ambassadors with respect. Share your photos on Instagram or Facebook using #heinekenexperience. For professional or commercial filming, contact service.experience@heineken.com.

The main tour experience is in English. Our staff does wear language pins on their uniform. Look for the flag of your preferred language if you need help on the spot

Yes. The standard Heineken® Tour includes 1 cold beer at the end of the tour. The Heineken® Tour + Rooftop includes 2 drinks total (1 during the tour and 1 on the rooftop). The VIP Tour includes a tasting of 5 premium beers from the Heineken portfolio, paired with Dutch bites. Non-alcoholic alternatives are available at all tasting moments.

Yes, you can purchase beer and soft drinks at the Best Dam'Bar and the Heineken® Rooftop Bar. You can also buy snacks at those same locations.

No. Brewing at this site stopped in 1988, when Heineken® outgrew the historic building and moved production to a larger, modern facility. Today, the former brewery is Amsterdam's most visited beer experience. You can still visit the original brew room, see the historic brewing equipment, and enjoy a fresh Heineken® beer as part of the tour.

The VIP Tour includes Dutch bites paired with the beer tasting. The Rooftop bar serves snacks. Canal cruise combi tickets (Rock the City) include a variety of nuts on board. A full dining experience is not available on-site, but there are many restaurants in the surrounding De Pijp neighbourhood.