Frequently Asked Questions

The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam, in the heart of the city, just a short walk from Museumplein and the Rijksmuseum. It sits in Heineken®'s original brewery building, which has been a landmark in Amsterdam's De Pijp neighbourhood since 1867.

From Amsterdam Centraal, the easiest route is tram 24. It stops directly at Marie Heinekenplein, right outside the entrance (this tram takes around 20 minutes). Trams 1, 7 and 19 also stop nearby. By metro, take line 52 to Vijzelgracht or De Pijp station (5-minute walk from there). You can also walk from Centraal in around 30 minutes via the city centre. We strongly recommend public transport, parking in the area is limited and paid.

The closest stops are Marie Heinekenplein (tram 24, directly outside), Weteringschans (trams 7 and 19) and Vijzelgracht and De Pijp metro station (line 52). All are within a 5-minute walk of the entrance at Stadhouderskade 78.

The Heineken Experience does not operate its own parking facilities. Paid parking garages are available nearby. Use Google Maps to find the closest option. Note that Amsterdam city centre parking is expensive and theft from cars does occur, so we recommend leaving valuables at home and using public transport where possible.

Yes. The Heineken Experience is easily reachable by bike. It is about 15 minutes from Amsterdam Centraal by bicycle. Bike parking is available on the street around Marie Heinekenplein. Amsterdam has excellent cycling infrastructure throughout the route.

No. Your ticket can be scanned directly from the screen of your smartphone or tablet. There is no need to print anything, just have your QR code ready at the entrance.

Yes. Heineken Experience tickets are not personal and can be used by another person. Just make sure they have the QR code available on their phone or printed out.

You can buy up to 25 tickets in a single booking online. Note that group bookings on Saturdays are not available due to high visitor volumes. For groups of 25 or more, or for a tailored group experience, please contact our sales team at sales.experience@heineken.com.

Online ticket purchases support the payment methods available through our ticketing platform, including major cards and local payment options. Inside the Experience and at the Flagship Store, we accept contactless card payments only. Cash is not accepted.

Enter your voucher or discount code at checkout when booking online at heinekenexperience.com/checkout. If you experience any issues applying your code, contact service.experience@heineken.com.

Book your visit using your I Amsterdam City Card at tickets.heinekenexperience.com/iamsterdam. Enter your card voucher code to reserve a timeslot. Make sure your card is valid on the date of your visit.

The Heineken Experience does not currently offer student discounts. If you have a discount code or voucher, you can apply it at the voucher page. Holders of the I Amsterdam City Card can book via a dedicated link. See the question above.

Yes. You can reschedule your Heineken® Tour, Heineken® Tour + Rooftop & Heineken® Rooftop Bar tickets up to one hour before your visit starts at tickets.heinekenexperience.com/en/self-service. Enter your ticket number (starting with 77) and email address to request a new date or time. For changes in other tours email service.experience@heineken.com up to 24 hours before your visit.

Heineken Experience tickets are non-refundable, including in cases of illness, transport disruption or other personal circumstances. However, we will always try to rebook your tickets for another date. For assistance, contact service.experience@heineken.com

The Heineken Experience gift card lets you gift a visit to a friend or family member. Choose a tour type and the number of tickets. The recipient receives a unique voucher code they can exchange for tickets on any available date within 2 years of purchase. Exchange your gift card at tickets.heinekenexperience.com/voucher. Gift cards are only available for Heineken® Tour, Heineken® Tour + Rooftop & VIP Tour.

Redeem your gift card at tickets.heinekenexperience.com/voucher. Enter the unique voucher code, select your preferred date and timeslot, and your tickets will be sent to your inbox.

The Heineken Experience gift card is valid for 2 years from the date of purchase.

We’re always working to improve the Heineken Experience, and your feedback helps us do just that. Whether there was something you loved or something we could do better, we’d love to hear from you. You can rate your visit through the post-visit email you’ll receive from us, or leave a review on platforms such as TripAdvisor or Google Reviews. Thank you for helping us create even better experiences for our guests!

Yes, of course! You can follow us on Instagram (@heinekenexperience), Facebook (Heineken Experience) and LinkedIn (/heinekenexperience) for the latest updates and behind-the-scenes content. If you share your visit on social media, don’t forget to tag us or use #heinekenexperience. We’d love to see your photos and stories!

Please ask one of our colleagues on site, or contact us at service.experience@heineken.com. We’ll be happy to help and will do our best to assist you as quickly as possible.

We would be happy to answer any and all questions you have. Give us a call (+31 20 2050593), send us an email (service.experience@heineken.com), or send us a message on Facebook or Instagram. We are available from Monday to Friday from 09:00 to 17:00.