Frequently Asked Questions

The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam, in the heart of the city, just a short walk from Museumplein and the Rijksmuseum. It sits in Heineken®'s original brewery building, which has been a landmark in Amsterdam's De Pijp neighbourhood since 1867.

From Amsterdam Centraal, the easiest route is tram 24. It stops directly at Marie Heinekenplein, right outside the entrance (this tram takes around 20 minutes). Trams 1, 7 and 19 also stop nearby. By metro, take line 52 to Vijzelgracht or De Pijp station (5-minute walk from there). You can also walk from Centraal in around 30 minutes via the city centre. We strongly recommend public transport, parking in the area is limited and paid.

The closest stops are Marie Heinekenplein (tram 24, directly outside), Weteringschans (trams 7 and 19) and Vijzelgracht and De Pijp metro station (line 52). All are within a 5-minute walk of the entrance at Stadhouderskade 78.

The Heineken Experience does not operate its own parking facilities. Paid parking garages are available nearby. Use Google Maps to find the closest option. Note that Amsterdam city centre parking is expensive and theft from cars does occur, so we recommend leaving valuables at home and using public transport where possible.

Yes. The Heineken Experience is easily reachable by bike. It is about 15 minutes from Amsterdam Centraal by bicycle. Bike parking is available on the street around Marie Heinekenplein. Amsterdam has excellent cycling infrastructure throughout the route.

Yes. Groups are welcome at the Heineken Experience. You can buy up to 25 tickets in a single online booking. Group bookings on Saturdays are not available due to high visitor volumes. For larger groups or tailored experiences, contact our sales team at sales.experience@heineken.com.

Freddy's Friends is an exclusive private group tour at the Heineken Experience, designed for groups of up to 25 people. It includes behind-the-scenes access to areas of the historic Heineken brewery not open to the public, ending with drinks and snacks at Freddy's, one of the secret bars of the Heineken Experience. It is ideal for corporate outings, team building and private group celebrations. Available Sunday to Thursday, 10:30 to 16:15. Not available from July 1 to September 1.

The Freddy's Friends Tour can only be booked via our sales team. Contact them at sales.experience@heineken.com to check availability and receive a tailored proposal.