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Welcome to the Home of Heineken®
Get 20% off the Heineken® Tour + Rooftop tickets
Welcome to Amsterdam!
The city of canals, bicycles and picture-perfect streets. But also the place where Heineken® was born. In the heart of the city, our historic building invites you to discover where the story of Heineken® began. Step inside our original brewery, explore our heritage, uncover the brewing process and experience the innovations that helped shape a local Amsterdam brewery into a global icon.
Your journey ends on a high note. After the tour, take a special ride up to our exclusive rooftop bar, home to Heineken Studio, our creative innovation hub. Enjoy a freshly poured Heineken® or one of our newest innovations while taking in one of the most breathtaking views of Amsterdam. Raise a glass above the city where our story started and toast to your next adventure.
And to welcome you to our city, you can enjoy the Heineken® Tour + Rooftop with 20% off.
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How to claim your discount?
Ready to visit the Home of Heineken®? Click "Claim your discount" at the top of the page or enter the code HNKSummer in our voucher page. Then simply select your preferred date and time.
Important information:
The discount code is only valid for the Heineken® Tour + Rooftop.
The offer is valid until August 31st.
The Heineken Experience is strictly 18+.
Frequently asked questions
How do I claim the 20% discount?
Simply click the “Claim your discount” button at the top of the page or enter the code HNKSummer at https://tickets.heinekenexperience.com/voucher. Select your preferred date and time, and you're all set.
What tours are included in the promotion?
The discount offer is only valid for the Heineken® Tour + Rooftop ticket and cannot be applied to any other tour or experience.
Until when is the promotion valid?
The discount offer is valid until August 31st, 2026.
What is included in the Heineken® Tour + Rooftop ticket?
The Heineken® Tour + Rooftop combines the standard 1.5-hour self-guided tour with exclusive access to the Heineken Experience rooftop bar, one of the best viewpoints over Amsterdam's canal ring. After the tour and a beer at the Best 'Dam Bar, a special elevator takes you up to the rooftop's former malt attic (Moutzolder), where a second drink is included. Rooftop access starts approximately 90 minutes after your tour entry time.
Are there any drinks included in the Heineken® Tour + Rooftop?
Yes. The tour includes two drinks: one at the Best 'Dam Bar and one at the rooftop bar. Additional drinks are available for purchase at both locations.