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All pints of love

Love is...

smiling and cheersing before a refreshing first sip

Love is...

treating your friends with Heineken Experience tickets



Love is served in many ways and in the Heineken Experience you can taste all of them

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Different tours for different loves

Best value


Our original Heineken® tour, combined with a breath-taking view from our exclusive rooftop terrace. For a limited time only, discover new drink innovations at our Heineken Studio space at the rooftop bar.

27, 50

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Immerse yourself into the world of Heineken®, at your own pace.

23, 00

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Explore the Best of Amsterdam

32, 50

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Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • Are all tours available?

    Yes! We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, the Live Your Music tour, and the Rock the City tour.

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

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