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All pints of love

Love is...

smiling and cheersing before a refreshing first sip

Love is...

treating your friends with Heineken Experience tickets



Love is served in many ways and in the Heineken Experience you can taste all of them

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Different tours for different loves

Best value


Our original Heineken® tour, combined with a breath-taking view from our exclusive rooftop terrace

25, 00

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Immerse yourself into the world of Heineken®, at your own pace.

21, 00

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Get the full connoisseur’s experience with behind-the-scenes access and a personal guide.

55, 00

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Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • Are all tours available?

    We're currently offering the original Heineken® tour, the VIP tour, the Perfect Match tour and the Live Your Music tour. We're currently not offering the Rock the City tour, until further notice.

  • Do I need a Covid-19 Certificate to visit the Heineken Experience?

    If you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate: either a negative test result (less than 24 hours old) OR a proof of vaccination OR a proof of recovery

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.