Frequently Asked Questions

We’re always working to improve the Heineken Experience, and your feedback helps us do just that. Whether there was something you loved or something we could do better, we’d love to hear from you. You can rate your visit through the post-visit email you’ll receive from us, or leave a review on platforms such as TripAdvisor or Google Reviews. Thank you for helping us create even better experiences for our guests!

Yes, of course! You can follow us on Instagram (@heinekenexperience), Facebook (Heineken Experience) and LinkedIn (/heinekenexperience) for the latest updates and behind-the-scenes content. If you share your visit on social media, don’t forget to tag us or use #heinekenexperience. We’d love to see your photos and stories!

Please ask one of our colleagues on site, or contact us at service.experience@heineken.com. We’ll be happy to help and will do our best to assist you as quickly as possible.

We would be happy to answer any and all questions you have. Give us a call (+31 20 2050593), send us an email (service.experience@heineken.com), or send us a message on Facebook or Instagram. We are available from Monday to Friday from 09:00 to 17:00.

Yes. Groups are welcome at the Heineken Experience. You can buy up to 25 tickets in a single online booking. Group bookings on Saturdays are not available due to high visitor volumes. For larger groups or tailored experiences, contact our sales team at sales.experience@heineken.com.

Freddy's Friends is an exclusive private group tour at the Heineken Experience, designed for groups of up to 25 people. It includes behind-the-scenes access to areas of the historic Heineken brewery not open to the public, ending with drinks and snacks at Freddy's, one of the secret bars of the Heineken Experience. It is ideal for corporate outings, team building and private group celebrations. Available Sunday to Thursday, 10:30 to 16:15. Not available from July 1 to September 1.

The Freddy's Friends Tour can only be booked via our sales team. Contact them at sales.experience@heineken.com to check availability and receive a tailored proposal.

The Heineken Experience is available as a private event venue for groups of 50 to 1400 people. The building includes seven distinct spaces suitable for meetings, product launches, corporate dinners, exhibitions, team-building sessions and private parties. All spaces include AV facilities, free Wi-Fi and on-site Heineken Ambassadors. To enquire, email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300 (Monday to Friday, 09:00 to 17:00).

Yes. The Heineken Experience hosts private parties and celebrations. With seven event spaces and capacity for up to 1400 guests, we can accommodate everything from small birthday dinners to large private events. Contact our events team at heinekenexperience.events@heineken.com for availability and a tailored proposal.

Combining all spaces, the Heineken Experience can host events for up to 1400 people. Contact heinekenexperience.events@heineken.com for a layout overview and availability.

All event spaces at the Heineken Experience are equipped with AV facilities. Additional services include free Wi-Fi, on-site Heineken Ambassadors, access to coffee and tea, and support from our dedicated events team. The venue is conveniently located in Amsterdam's city centre. Contact heinekenexperience.events@heineken.com for a full overview of services.

Email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300. Our events team is available Monday to Friday, 09:00 to 17:00 CET.