Frequently Asked Questions
Groups and experiences
Can I visit the Heineken Experience as a group?
Yes. Groups are welcome at the Heineken Experience. You can buy up to 25 tickets in a single online booking. Group bookings on Saturdays are not available due to high visitor volumes. For larger groups or tailored experiences, contact our sales team at sales.experience@heineken.com.
What is the Freddy's Friends Tour and who is it for?
Freddy's Friends is an exclusive private group tour at the Heineken Experience, designed for groups of up to 25 people. It includes behind-the-scenes access to areas of the historic Heineken brewery not open to the public, ending with drinks and snacks at Freddy's, one of the secret bars of the Heineken Experience. It is ideal for corporate outings, team building and private group celebrations. Available Sunday to Thursday, 10:30 to 16:15. Not available from July 1 to September 1.
How do I book the Freddy's Friends Tour?
The Freddy's Friends Tour can only be booked via our sales team. Contact them at sales.experience@heineken.com to check availability and receive a tailored proposal.
Events
What types of events can be organised at the Heineken Experience in Amsterdam?
The Heineken Experience is available as a private event venue for groups of 50 to 1400 people. The building includes seven distinct spaces suitable for meetings, product launches, corporate dinners, exhibitions, team-building sessions and private parties. All spaces include AV facilities, free Wi-Fi and on-site Heineken Ambassadors. To enquire, email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300 (Monday to Friday, 09:00 to 17:00).
Can I organise a private party at the Heineken Experience?
Yes. The Heineken Experience hosts private parties and celebrations. With seven event spaces and capacity for up to 1400 guests, we can accommodate everything from small birthday dinners to large private events. Contact our events team at heinekenexperience.events@heineken.com for availability and a tailored proposal.
What is the maximum capacity for events at the Heineken Experience?
Combining all spaces, the Heineken Experience can host events for up to 1400 people. Contact heinekenexperience.events@heineken.com for a layout overview and availability.
What AV and event facilities does the Heineken Experience offer?
All event spaces at the Heineken Experience are equipped with AV facilities. Additional services include free Wi-Fi, on-site Heineken Ambassadors, access to coffee and tea, and support from our dedicated events team. The venue is conveniently located in Amsterdam's city centre. Contact heinekenexperience.events@heineken.com for a full overview of services.
How do I contact the Heineken Experience events team?
Email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300. Our events team is available Monday to Friday, 09:00 to 17:00 CET.
We would be happy to answer any and all questions you have.
Ask your question