Frequently Asked Questions

Yes. The Heineken® Flagship Store is open to anyone and can be visited without a tour ticket.

The Heineken® Flagship Store follows the same opening hours as the Heineken Experience: 10:30 to 21:00. Visitors without a tour ticket can visit the store until 20:30.

Yes. A selection of Heineken® merchandise is available online through Beerwulf, with delivery to the Netherlands, UK, Germany, Belgium and Austria. Visit beerwulf.com to shop online.

Digital souvenirs are usually emailed within a few hours, but can sometimes take up to a few days. If you have not received yours, check your spam folder first. Still nothing? Email service.experience@heineken.com.

First, check your spam or junk folder. If your digital souvenirs are not there, contact service.experience@heineken.com with your booking details and we will help you out.

Yes. Groups are welcome at the Heineken Experience. You can buy up to 25 tickets in a single online booking. Group bookings on Saturdays are not available due to high visitor volumes. For larger groups or tailored experiences, contact our sales team at sales.experience@heineken.com.

Freddy's Friends is an exclusive private group tour at the Heineken Experience, designed for groups of up to 25 people. It includes behind-the-scenes access to areas of the historic Heineken brewery not open to the public, ending with drinks and snacks at Freddy's, one of the secret bars of the Heineken Experience. It is ideal for corporate outings, team building and private group celebrations. Available Sunday to Thursday, 10:30 to 16:15. Not available from July 1 to September 1.

The Freddy's Friends Tour can only be booked via our sales team. Contact them at sales.experience@heineken.com to check availability and receive a tailored proposal.

The Heineken Experience is available as a private event venue for groups of 50 to 1400 people. The building includes seven distinct spaces suitable for meetings, product launches, corporate dinners, exhibitions, team-building sessions and private parties. All spaces include AV facilities, free Wi-Fi and on-site Heineken Ambassadors. To enquire, email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300 (Monday to Friday, 09:00 to 17:00).

Yes. The Heineken Experience hosts private parties and celebrations. With seven event spaces and capacity for up to 1400 guests, we can accommodate everything from small birthday dinners to large private events. Contact our events team at heinekenexperience.events@heineken.com for availability and a tailored proposal.

Combining all spaces, the Heineken Experience can host events for up to 1400 people. Contact heinekenexperience.events@heineken.com for a layout overview and availability.

All event spaces at the Heineken Experience are equipped with AV facilities. Additional services include free Wi-Fi, on-site Heineken Ambassadors, access to coffee and tea, and support from our dedicated events team. The venue is conveniently located in Amsterdam's city centre. Contact heinekenexperience.events@heineken.com for a full overview of services.

Email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300. Our events team is available Monday to Friday, 09:00 to 17:00 CET.