Frequently Asked Questions
Tickets and booking
Do I have to print my Heineken Experience ticket?
No. Your ticket can be scanned directly from the screen of your smartphone or tablet. There is no need to print anything, just have your QR code ready at the entrance.
Can someone else use my Heineken Experience ticket?
Yes. Heineken Experience tickets are not personal and can be used by another person. Just make sure they have the QR code available on their phone or printed out.
How many tickets can I buy at once for the Heineken Experience?
You can buy up to 25 tickets in a single booking online. Note that group bookings on Saturdays are not available due to high visitor volumes. For groups of 25 or more, or for a tailored group experience, please contact our sales team at sales.experience@heineken.com.
What payment methods are accepted at the Heineken Experience?
Online ticket purchases support the payment methods available through our ticketing platform, including major cards and local payment options. Inside the Experience and at the Flagship Store, we accept contactless card payments only. Cash is not accepted.
I have a voucher or discount code. How do I use it?
Enter your voucher or discount code at checkout when booking online at heinekenexperience.com/checkout. If you experience any issues applying your code, contact service.experience@heineken.com.
I have an I Amsterdam City Card. How do I book tickets?
Book your visit using your I Amsterdam City Card at tickets.heinekenexperience.com/iamsterdam. Enter your card voucher code to reserve a timeslot. Make sure your card is valid on the date of your visit.
Does the Heineken Experience offer student discounts or other concessions?
The Heineken Experience does not currently offer student discounts. If you have a discount code or voucher, you can apply it at the voucher page. Holders of the I Amsterdam City Card can book via a dedicated link. See the question above.
Can I change the date or time of my Heineken Experience booking?
Yes. You can reschedule your Heineken® Tour, Heineken® Tour + Rooftop & Heineken® Rooftop Bar tickets up to one hour before your visit starts at tickets.heinekenexperience.com/en/self-service. Enter your ticket number (starting with 77) and email address to request a new date or time. For changes in other tours email service.experience@heineken.com up to 24 hours before your visit.
Can I get a refund on my Heineken Experience tickets?
Heineken Experience tickets are non-refundable, including in cases of illness, transport disruption or other personal circumstances. However, we will always try to rebook your tickets for another date. For assistance, contact service.experience@heineken.com
What is the Heineken Experience gift card and how does it work?
The Heineken Experience gift card lets you gift a visit to a friend or family member. Choose a tour type and the number of tickets. The recipient receives a unique voucher code they can exchange for tickets on any available date within 2 years of purchase. Exchange your gift card at tickets.heinekenexperience.com/voucher. Gift cards are only available for Heineken® Tour, Heineken® Tour + Rooftop & VIP Tour.
How do I redeem a Heineken Experience gift card?
Redeem your gift card at tickets.heinekenexperience.com/voucher. Enter the unique voucher code, select your preferred date and timeslot, and your tickets will be sent to your inbox.
How long is the Heineken Experience gift card valid?
The Heineken Experience gift card is valid for 2 years from the date of purchase.
Groups and experiences
Can I visit the Heineken Experience as a group?
Yes. Groups are welcome at the Heineken Experience. You can buy up to 25 tickets in a single online booking. Group bookings on Saturdays are not available due to high visitor volumes. For larger groups or tailored experiences, contact our sales team at sales.experience@heineken.com.
What is the Freddy's Friends Tour and who is it for?
Freddy's Friends is an exclusive private group tour at the Heineken Experience, designed for groups of up to 25 people. It includes behind-the-scenes access to areas of the historic Heineken brewery not open to the public, ending with drinks and snacks at Freddy's, one of the secret bars of the Heineken Experience. It is ideal for corporate outings, team building and private group celebrations. Available Sunday to Thursday, 10:30 to 16:15. Not available from July 1 to September 1.
How do I book the Freddy's Friends Tour?
The Freddy's Friends Tour can only be booked via our sales team. Contact them at sales.experience@heineken.com to check availability and receive a tailored proposal.
Events
What types of events can be organised at the Heineken Experience in Amsterdam?
The Heineken Experience is available as a private event venue for groups of 50 to 1400 people. The building includes seven distinct spaces suitable for meetings, product launches, corporate dinners, exhibitions, team-building sessions and private parties. All spaces include AV facilities, free Wi-Fi and on-site Heineken Ambassadors. To enquire, email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300 (Monday to Friday, 09:00 to 17:00).
Can I organise a private party at the Heineken Experience?
Yes. The Heineken Experience hosts private parties and celebrations. With seven event spaces and capacity for up to 1400 guests, we can accommodate everything from small birthday dinners to large private events. Contact our events team at heinekenexperience.events@heineken.com for availability and a tailored proposal.
What is the maximum capacity for events at the Heineken Experience?
Combining all spaces, the Heineken Experience can host events for up to 1400 people. Contact heinekenexperience.events@heineken.com for a layout overview and availability.
What AV and event facilities does the Heineken Experience offer?
All event spaces at the Heineken Experience are equipped with AV facilities. Additional services include free Wi-Fi, on-site Heineken Ambassadors, access to coffee and tea, and support from our dedicated events team. The venue is conveniently located in Amsterdam's city centre. Contact heinekenexperience.events@heineken.com for a full overview of services.
How do I contact the Heineken Experience events team?
Email heinekenexperience.events@heineken.com or call +31 (0)20 721 5300. Our events team is available Monday to Friday, 09:00 to 17:00 CET.
We would be happy to answer any and all questions you have.
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