Frequently Asked Questions

How can I reach the HEINEKEN Headquarters?
You can reach the HEINEKEN Headquarters at 003120 52 39 777.
What is the Heineken Experience?
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

What is the Heineken Studio?
The Heineken Studio is our creative innovation hub located at the Heineken Experience. Here, we craft groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing.

The Heineken Studio is located at the Heineken Experience rooftop bar.
Do I need a ticket to visit Heineken Studio?
Yes, you need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.

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