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Uno sguardo all’Heineken Experience
Un’esperienza del marchio immersiva che ti porterà attraverso la storia di Heineken®
Acquista i biglietti
Heineken Experience
L’Heineken Experience è un’esperienza del marchio all’interno del birrificio Heineken® più antico, nel centro di Amsterdam. Nel 1988, l’antico birrificio chiuse per l’impossibilità di soddisfare l’elevata domanda. Oggi, questo edificio storico è stato adibito a luogo in cui conoscere tutto sulla storia di Heineken®, il processo di produzione della birra, le nostre innovazioni a volte folli, le sponsorizzazioni e la storia che si nasconde dietro la stella. Scoprirai anche il modo migliore per gustare la tua birra Heineken®.
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What you will experience
More than a walk-through. A journey through the world of Heineken®, told through all your senses, from the original brew room to our exclusive rooftop with the best Amsterdam views.
Higlights:
The story behind the star. How a small Dutch brewery in 1864 became the world's most famous beer.
The brewing process, up close. See, smell and feel how Heineken® is made, from hops to bottle.
Interactive and immersive. Hands-on exhibits and the "Brew U Ride" ride that puts you inside a bottle of Heineken®.
Taste like a master. Learn the perfect pour and how to enjoy Heineken® at its best.
The Best 'Dam Bar. Toast with tourists and locals alike over a fresh Heineken®.
The Heineken® rooftop and Heineken® Studio. Finish above the city at our rooftop bar, with panoramic views over Amsterdam and exclusive brews to taste at the Heineken® Studio.
Heineken® Essentials
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Heineken® Tour
Immergiti nel mondo di Heineken®, al tuo ritmo.
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Heineken® Tour + Rooftop
Completa in bellezza il tuo Heineken® Tour con una vista mozzafiato sulla città di Amsterdam
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VIP Tour
Approfitta dell’esperienza di un esperto della birra con accesso al dietro le quinte e una guida personale.
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Heineken® Rooftop Bar
Scopri l’Heineken Studio sul rooftop e goditi una vista mozzafiato su Amsterdam, inclusi 2 drink
Combi tickets
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Heineken® Flagship Cruise
Tour Heineken® + crociera di 1 ora sui canali
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Heineken Experience x Moco Museum
In cheers we trust
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Rock the City
Tour Heineken® + crociera sui canali + A’DAM Lookout
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Heineken® Tour x AMAZE
Il Duo Più Coinvolgente della Città
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The Perfect Match
La combinazione migliore del mondo: birra e calcio!
Pianifica la tua visita
Scopri i nostri orari di apertura e dove trovarci
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Heineken® Flagship Store
L'unico negozio ufficiale Heineken® al mondo
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Heineken Collection Foundation
Esplora la storia di Heineken comodamente da casa tua
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Domande frequenti
Visualizza tutte le domande e risposte
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Domande frequenti
What is the Heineken Experience?
The Heineken Experience is a brand experience located in Heineken®’s oldest brewery, in the heart of Amsterdam. The former brewery closed in 1988, when production outgrew the historic building. Today, it has been transformed into an immersive visitor experience and one of Amsterdam’s most recognisable attractions.
What are the opening hours of the Heineken Experience in Amsterdam?
The Heineken Experience in Amsterdam is open every day of the year from 10:30 to 21:00 (last entry 18:45). The store can be visited without a ticket until 20:30. Opening hours may vary on public holidays. Check our website for the latest availability: heinekenexperience.com/checkout.
How long does the Heineken Experience tour take?
The self-guided Heineken Tour takes approximately 1.5 to 2 hours. You can move at your own pace, only your entry timeslot is fixed. The VIP Tour lasts around 2.5 hours. If you add the Rooftop, allow an extra 30 to 45 minutes. Canal cruise combi tickets add another 45 to 60 minutes on top.
How much do Heineken Experience tickets cost?
Ticket prices at the Heineken Experience start from €24.95 for the standard Heineken Tour, which includes 1 beer. The Heineken Tour + Rooftop is €29.95 (2 drinks included). The VIP Tour is €65.00 and includes a personal guide, 5 premium beers and Dutch bites. Combi tickets pairing the Heineken Experience with a canal cruise, Moco Museum, AMAZE or the Johan Cruijff Arena are available at varying prices. See all tickets and current prices at heinekenexperience.com/checkout.
Should I book Heineken Experience tickets in advance?
Yes. We strongly recommend booking online in advance. Timeslots fill quickly, especially on weekends and during Amsterdam's peak tourist season (April to October). Booking ahead guarantees your entry time. Tickets can be purchased at heinekenexperience.com/checkout.
Can I buy Heineken Experience tickets at the door?
Walk-up tickets are limited available at the entrance, but we recommend booking online in advance to secure your preferred timeslot, especially on Saturdays and during summer. On busy days, walk-up visitors may find slots fully booked.
What is the best time to visit the Heineken Experience in Amsterdam?
Saturdays are the busiest days at the Heineken Experience. For a more relaxed visit, we recommend weekday mornings, ideally before 13:00. The Heineken Experience is open year-round, so any weekday morning is a good option. Booking your timeslot in advance is always recommended.
Are children allowed in the Heineken Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors
What is the legal drinking age in the Netherlands?
The legal drinking and purchasing age for alcohol in the Netherlands is 18. The Heineken Experience strictly enforces this. You may be asked to show a valid ID on arrival. Please enjoy responsibly.
Do I need to bring ID to the Heineken Experience?
Yes, you may be asked to show a valid ID (passport, national ID card or driving licence) at the entrance. This is to verify that all visitors are 18 or older.
Are pets allowed at the Heineken Experience?
Pets are not permitted inside the Heineken Experience. The only exception is trained service dogs accompanying visitors with disabilities.