Frequently Asked Questions

What is the Freddy’s Friends Tour?
The Freddy’s Friends Tour is a group-tour in which you’ll get an exclusive journey into Heineken®'s rich heritage and history. This private, behind-the-scenes tour grants access to hidden spaces unavailable to regular visitors. End your visit with drinks and snacks in our own secret bar: Freddy's.

This VIP experience caters to groups of up to 25 people, offering a personalised and luxurious tour. It’s a great group-activity, perfect for a company outing or team building.
How can I book the Freddy’s Friends Tour?
It is only possible to book this tour via our sales team. You can reach them at: sales.experience@heineken.com
What is the availability of the Freddy’s Friends Tour?
The tour is offered from Sunday to Thursday, between 10:30 AM and 4:15 PM. Please note that the tour is not available from July 1st to September 1st.
What is the maximum capacity of the Freddy’s Friends Tour?
The maximum group capacity is 25 people.

What is the Heineken Studio?
The Heineken Studio is our creative innovation hub located at the Heineken Experience. Here, we craft groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing.

The Heineken Studio is located at the Heineken Experience rooftop bar.
Do I need a ticket to visit Heineken Studio?
Yes, you need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.

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