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Welcome to Heineken Studio
Taste the future of beer
Acquista i biglietti
Experience it at the Heineken Rooftop bar
Welcome to Heineken Studio, our creative innovation hub located at the Heineken Experience. Here, we craft groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing.
Heineken Studio is fueled by curiosity and brew expertise. We connect with a culturally engaged audience, exploring new spaces and redefining what it means to celebrate together. Our mission goes beyond beer—we create unforgettable moments of celebration and togetherness that inspire and excite.
Book a Heineken® Tour + Rooftop and taste the future of beer.
Our beer innovations
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HKN x YOU
Customise your Heineken® the way you like it. More refreshing? Lighter? Hoppier? You decide!
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Foam infusions
A new twist to your Heineken experience by infusing your beer with exciting foam flavours. With flavoured foam we infuse your beer, adding a unique and refreshing dimension to the classic Heineken® taste.
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Pilot brews
We’re introducing small-batch beers: new creations that push the boundaries of lager. Now on tap: Wheat Lager
Explore the future of brewing innovation
Get your Heineken® Tour + Rooftop ticket and visit us at the Heineken Experience rooftop bar
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Domande frequenti
What is the Heineken Studio?
The Heineken Studio is our creative innovation hub located at the Heineken Experience. Here, we craft groundbreaking beer experiments, products, concepts, and experiences that push the boundaries of brewing.
The Heineken Studio is located at the Heineken Experience rooftop bar.
Do I need a ticket to visit Heineken Studio?
Yes, you need a Heineken® Tour + Rooftop ticket or a Rooftop ticket to visit the Heineken Studio.