General information

Heineken Brouwerijen B.V., located at Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, The Netherlands (‘HEINEKEN’ or ‘we’ or ‘us’) uses cookies to give you a better online experience. In order to make full use of the HEINEKEN website (‘Website’), your computer, tablet or mobile phone will need to accept cookies. The HEINEKEN Experience is part of the HEINEKEN Group (HEINEKEN N.V.).

We use cookies or similar techniques to achieve this. Please note that by continuing to use our Website, you are agreeing to our using of cookies in the manner set out in this Cookie Policy. We therefore feel it is important that you read the Cookie Policy carefully, so that you know what cookies our Website uses and for what purposes.

What is a cookie?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy https://heinekenexperience.com/en/privacy-policy/ sets out full details of the personal data we collect and how we may use your personal information.

Cookies used on the Website

By clicking ‘Yes’ on the cookie banner, you give your consent to HEINEKEN to place and/or read cookies. HEINEKEN uses several different types of cookies:1) functional cookies, 2) analytics cookies, and 3) advertising cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

  • FUNCTIONAL COOKIES

Functional cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.

  • ANALYTICS COOKIES

Analytics cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.

We use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and Privacy policy:

Google's Privacy Policy

Google Analytics Help pages.

  • ADVERTISING COOKIES

Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-HEINEKEN websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

Even if no advertising cookies are used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.

Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. HEINEKEN has no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

Control your cookie settings

Heineken Brouwerijen B.V., located at Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, The Netherlands offers you the possibility to consent to our use of cookies or to set your preferences regarding certain categories of cookies by clicking ‘Cookie settings’ in the banner. You can change your preferences at any time by clicking on the hyperlink that is available on our website – which also enables you to withdraw the consent you have previously given to us. This hyperlink will include a list of all analytical and advertising cookies.

Please be aware that HEINEKEN currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the ‘Cookie Settings/Set Preferences’ hyperlink on our website, you can manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings/Set Preferences on our website. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our website will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the Cookie Settings on our website instead of disabling all cookies via your web browser.

Cookie Overview

Below is a full list of the cookies used on the Website of HEINEKEN:

Functional Cookies

List of the Functional Cookies

NamePersistencyDescriptionSource
AgeGatewayAllowedEnd of sessionSaves the agegate input user birth year and checks if a website visitor is old enough to Access the website.
AgeGatewayCodEnd of sessionThis cookie stores the country code of the website visitor.
AgeGatewayCodEnd of sessionThis cookie saves the country of origin till the end of the session.
AgeGatewayDarkMarketEnd of sessionThis cookie acknowedges if a website visitor origins from a dark market. A dark market has strict advertising policies and therefore some of the website functionalities won’t show.
AgeGatewayDobEnd of sessionThis cookie saves the date of birth till the end of the session.
AgeGatewayGreyMarketEnd of sessionThis cookie acknowledges if a website visitor origins from a grey market. A grey market has stricter advertising policies and therefore some of the website functionalities won’t show.
Google Tag ManagerGoogle Tag Manager is used to manage divers taggings on the website.
cookie_acceptanceThese cookies are necessary for a proper functioning website.
cookie_wfThese cookies are necessary for a proper functioning website.
PHPSESSIDThese cookies are necessary for a proper functioning website.

Analytical Cookies

List of Analytical Cookies

NamePersistencyDescriptionSource
_ga2 yearsGoogle Analyticshttps://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
_gat_UA-xxxxGoogle Analytics
_gatGoogle Analytics
_gat_additionalTrackerGoogle Analytics
_gidGoogle Analytics
SIDGoogle Analytics
_hjdWith Hotjar we analyse the behavior of the visitors on the website. With these insights the quality and effectiveness of the website can be improved. The data is completely anonymized.
_hjIncludedInSampleWith Hotjar we analyse the behavior of the visitors on the website. With these insights the quality and effectiveness of the website can be improved. The data is completely anonymized.

Advertising Cookies

List of Advertising Cookies

NamePersistencyDescriptionSource
_dc_gtmGoogle Adwords. With Google Adwords the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can traced back to the specific persons
_gd_auGoogle Adwords. With Google Adwords the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can traced back to the specific persons
IDEGoogle Adwords. With Google Adwords the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can traced back to the specific persons
_dc_gtmWith Double Click the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can be traced back to the specific persons.
_gd_auWith Double Click the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can be traced back to the specific persons.
IDEWith Double Click the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can be traced back to the specific persons.
_fbpWith Facebook the advertising campaigns will be optimized and personalized. This will be done based on the visitors behavior on the website. There is no direct access to the data that can be traced back to the specific persons.

CONCLUDING REMARKS

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact us via this webform with a data privacy request.

The most recent version of this cookie policy is dated: June 1st 2020.