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Something is brewing...

In an effort to better serve our guests and enhance your experience, the Heineken Experience will be undergoing renovations from June 20th, 2021 until August 2022. Renovation will occur daily between 08:00 am and 07:00 pm, and you may experience noise during these hours. Though we have taken all the necessary measures to minimize any disturbances, we ask for your kind cooperation and apologize for any inconvenience caused. If you have any comments or concerns, please contact our customer support team at We appreciate your continued support during this time and through the renovation.


Nel cuore di Amsterdam, troverai casa Heineken®


Nata ad Amsterdam, cresciuta nel mondo. Fai un viaggio nella nostra storia, iniziata oltre cento cinquanta anni fa nel primo birrificio Heineken®.


Scopri tutto sulla passione e sulla dedizione che serve per ottenere la perfetta birra Heineken® ghiacciata. Dal raccolto dei luppoli a una birra da sorseggiare.


Goditi il caldo benvenuto dei nostri esperti della birra, conoscitori anche di alcuni dei segreti meglio tenuti di Amsterdam.

Informazioni sull’esperienza:

Scegli la tua esperienza


Immergiti nel mondo di Heineken®, al tuo ritmo.

19, 50

21, 00
Maggiori informazioni


Vivi il meglio che Amsterdam ha da offrire: tre attrazioni in una.

35, 00

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Approfitta dell’esperienza di un esperto della birra con accesso al dietro le quinte e una guida personale.

55, 00

Maggiori informazioni


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Domande frequenti

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • How can I reach the Heineken Experience?

    Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

    You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

    If you have any questions, send us an email at

    If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

    You can also talk to us on Facebook or slide into our DMs on Instagram.

  • What are the busiest hours?

    On Saturdays, we are particularly popular, as this is our busiest day of the week. We do not offer any VIP tours or group visits that day.

  • Is there a cloakroom in the Heineken Experience?

    Yes, we offer a cloakroom service. You can leave your possessions (coat, bag, backpack, suitcase, umbrella or buggy) with us, free of charge. This way you can enjoy the tour without a care in the world.

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).