Covid-19 update

Dear Heineken® ambassadors,

Due to COVID-19, the Heineken Experience will remain closed until further notice. 
Please keep an eye on our Instagram or Facebook for the most up-to-date information.



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Nel cuore di Amsterdam, troverai casa Heineken®


Nata ad Amsterdam, cresciuta nel mondo. Fai un viaggio nella nostra storia, iniziata oltre cento cinquanta anni fa nel primo birrificio Heineken®.


Scopri tutto sulla passione e sulla dedizione che serve per ottenere la perfetta birra Heineken® ghiacciata. Dal raccolto dei luppoli a una birra da sorseggiare.


Goditi il caldo benvenuto dei nostri esperti della birra, conoscitori anche di alcuni dei segreti meglio tenuti di Amsterdam.

Informazioni sull’esperienza:

Scegli la tua esperienza


Immergiti nel mondo di Heineken®, al tuo ritmo.

19, 50

21, 00
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Vivi il meglio che Amsterdam ha da offrire: tre attrazioni in una.

35, 00

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Approfitta dell’esperienza di un esperto della birra con accesso al dietro le quinte e una guida personale.

55, 00

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Domande frequenti

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • How can I reach the Heineken Experience?

    Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

    You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

    If you have any questions, send us an email at

    If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

    You can also talk to us on Facebook or slide into our DMs on Instagram.

  • What are the busiest hours?

    On Saturdays, we are particularly popular, as this is our busiest day of the week. We do not offer any VIP tours or group visits that day.

  • Is there a cloakroom in the Heineken Experience?

    Yes, we offer a cloakroom service. You can leave your possessions (coat, bag, backpack, suitcase, umbrella or buggy) with us, free of charge. This way you can enjoy the tour without a care in the world.

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).