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Something is brewing...

In an effort to better serve our guests and enhance your experience, the Heineken Experience will be undergoing renovations from June 20th, 2021 until August 2022. Renovation will occur daily between 08:00 am and 07:00 pm, and you may experience noise during these hours. Though we have taken all the necessary measures to minimize any disturbances, we ask for your kind cooperation and apologize for any inconvenience caused. If you have any comments or concerns, please contact our customer support team at We appreciate your continued support during this time and through the renovation.


Au cƓur d’Amsterdam, vous trouverez la Maison Heineken¼

LĂ oĂčtoutacommencĂ©

Née à Amsterdam, adoptée par le monde entier. Voyagez à travers notre histoire qui a commencé il y a plus de cent cinquante ans, dans la toute premiÚre brasserie Heineken.

DeshoublonsĂ HeinekenÂź

Découvrez la passion et le dévouement nécessaires pour obtenir cette fraßcheur parfaite et glacée de HeinekenŸ. De la récolte du houblon au plaisir de la biÚre.


Profitez de l’accueil chaleureux de nos connaisseurs en biĂšre, qui connaissent aussi un peu les secrets les mieux gardĂ©s d’Amsterdam.

À propos de l’expĂ©rience

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Plongez dans le monde de HeinekenÂź, Ă  votre rythme.

€ 19, 50

€ 21, 00
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Faites l’expĂ©rience de ce qu’Amsterdam a de mieux Ă  offrir ; trois attractions majeures en une.

€ 35, 00

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Profitez de la pleine expérience du spécialiste avec un accÚs aux coulisses et un guide personnel.

€ 55, 00

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Fraßchement servie sur votre téléphone.

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Foire aux questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Which languages does the Heineken Experience offer?

    All our tours are in English. But, since we’re a global brand, we understand that doesn’t offer the best solution for everyone. You can download the Heineken Experience app, to get the best out of your tour, as well as experience it in a different language. Our app will enhance your visit even further! The app is available in the following languages: English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

    You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

  • Are you still brewing beers in the building?

    Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

  • Are pets allowed in the Heineken Experience?

    Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience.

    Service dogs are welcome in the Heineken Experience.

  • Can I take my children to the Heineken Experience?

    Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).