La voir, la toucher, la goûter.
Laissez-nous vous raconter l’histoire d’une petite brasserie hollandaise, devenue la première marque premium de bière au monde. La meilleure manière de faire l’expérience du monde d’Heineken® implique tous les sens ; nous vous laisserons sentir le houblon, goûter le moût et sentir les parfums authentiques de la brasserie. Tout est là.
Découvrir l’histoire derrière Heineken®
Nous sommes là depuis plus de 150 ans, aussi vous pouvez imaginer que nous avons vu des choses. Parcourez les salles où tout est arrivé, laissez-nous vous présenter notre héritage et voir l’évolution vers la bière de classe mondiale que nous sommes aujourd’hui.
Un avant-goût de nos histoires
Deux brasseries
La salle de brassage de Heineken® se trouve au milieu des deux parties de la brasserie. Vous pouvez clairement voir les différents styles côte à côte.
Le Grand Prix
La bière Heineken® a remporté le Grand Prix de l’Exposition internationale de Paris en 1889, où étaient réunies les plus grandes découvertes du monde.
Profitez d’une bière avec vos amis
Bien entendu, nous n’allons pas vous laisser partir sans finir en beauté - avec une bière Heineken® agréable et fraîche au Bar Best ‘Dam. Rencontrez des touristes et des locaux, partagez des souvenirs et planifiez votre prochain voyage pour vous en faire de nouveaux.
Découvrir nos visites
RocktheCity
Faites l’expérience de ce qu’Amsterdam a de mieux à offrir ; trois attractions majeures en une.
€ 35, 00
VIPTour
Profitez de la pleine expérience du spécialiste avec un accès aux coulisses et un guide personnel.
€ 55, 00
Foire aux questions
What is the Heineken Experience?
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Are you still brewing beers in the building?
Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).
Can I take my children to the Heineken Experience?
Children are allowed in the attraction as long as an adult accompanies them. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive two complimentary glasses of soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).
What are your opening hours?
We are open year-round, just like the city of Amsterdam!
Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
- Monday through Thursday from 10:30 to 19:30 (last entry at 17:30).
- Friday through Sunday from 10:30 to 21:00 (last entry at 19:00).
- December 24th and 31st from 10:30 to 16:00 (last entry at 14:00).
- In July and August, we follow the weekend’s opening hours throughout the entire week.
- April 17th, 2021: 12:00 to 20:00 (last entry 18:15)Can we access the rooftop terrace of the Heineken Experience?
We know that we probably have one of the best views of Amsterdam, and that it is nice to share some drinks and take pictures with your friends and family on a rooftop terrace. However, and because we are located at the city centre, we also have to respect our neighbours. This is especially important in areas where there are families and locals living. Therefore, we can’t open this area to everyone.
If you book our VIP tour, the tour guide will gladly take you upstairs to enjoy the view and a fresh Heineken beer.