In het centrum van Amsterdam vind je de thuisbasis van Heineken®
Geboren in Amsterdam, getogen wereldwijd. Ga op reis door ons verhaal dat meer dan honderdvijftig jaar geleden begon in de allereerste Heineken® brouwerij.
Leer alles over de passie en toewijding die nodig zijn om het perfecte frisse en ijskoude Heineken® biertje te krijgen. Van het oogsten van hop tot het genieten van bier.
Geniet van een warm welkom door onze bierexperts, die ook wel het een en ander weten over de best bewaarde geheimen van Amsterdam.
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.
You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.
If you have any questions, send us an email at email@example.com.
If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.
You can also talk to us on Facebook or slide into our DMs on Instagram.
Have you checked your spam box? Sometimes our emails land there by mistake. Is it a ticket for today? We advise you to go to the Heineken Experience directly and contact our information desk. They will help you. Is it a ticket for another day? Please send an email to firstname.lastname@example.org. We will help you out and you will receive a confirmation by mail. Has your account not been charged? In that case, you have not bought a ticket yet. Please go back to our ticketing page and try again.
We are open year-round, just like the city of Amsterdam!
Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
Monday through Thursday from 10:30 to 19:30 (last entry at 17:30).
Friday through Sunday from 10:30 to 21:00 (last entry at 19:00).
December 24th and 31st from 10:30 to 16:00 (last entry at 14:00).
In July and August, we follow the weekend’s opening hours throughout the entire week.
Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.