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Today: 10:30 - 19:30 (last entry 17:15)
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Heineken®FlagshipStore

TheonlyofficialHeineken®Storeintheworld

The Heineken® Flagship Store

As part of the Heineken Experience, the Heineken® Flagship Store houses hundreds of Heineken branded products in a state-of-the-art store design. The three themed store spaces are home to an assortment of surprising bar materials, heritage items and trendy textiles.

  • The only official Heineken® Store in the world
  • Located in the first built Heineken® brewery
  • Accessible for everyone. No ticket needed!
  • Open every day of the year

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Weareonline!

WehavejoinedforceswithBeerwulf®toofferaselectionofexclusiveproductsonline.OurproductsareavailableintheNetherlands,UK,Germany,BelgiumandAustria.

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Visit us at the Heineken Experience

We are open every day of the year. Access possible without a ticket!

Get directions

Frequently asked questions

  • Can I visit the Store?

    The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

  • What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?

    The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

    Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

  • Do you have an online Store?

    Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

    Netherlands

    UK

    Germany

    Belgium

    Austria

  • How can I reach the Heineken Experience?

    Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

    You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

    If you have any questions, send us an email at service.experience@heineken.com.

    If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

    You can also talk to us on Facebook or slide into our DMs on Instagram.

See all questions & answers