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Prepárate para ver, tocar y saborear

Descubre la historia de cómo una pequeña fábrica de cerveza holandesa se convirtió en la marca más importante de cerveza del mundo. El mundo de Heineken se descubre mejor a través de todos los sentidos: te dejaremos tocar el lúpulo, probar el mosto y oler los aromas de la fábrica de cerveza. Todo un mundo a tu alcance.

Descubre la historia de Heineken

Con cerca de 150 años de historia, hemos sido testigos de unas cuantas cosas. Pasea por las salas donde empezó todo, saborea nuestra larga tradición y descubre la evolución que nos ha convertido en la marca de renombre mundial que somos hoy.

Un sorbo de nuestras historias

Dos fábricas de cerveza

La sala de elaboración de Heineken divide en dos la fábrica. Puedes observar claramente los diferentes estilos.

El Grand Prix

La cerveza Heineken ganó el Grand Prix de la Exposición Universal de París de 1889, que reunió a los mayores descubrimientos del mundo.

Disfruta de una cerveza en compañía de tus amigos

Y no podíamos despedirte sin un buen final: disfruta de una Heineken bien fría en el Best ‘Dam Bar. Rodeado de turistas y lugareños, podrás compartir buenos recuerdos y planear tus próximas aventuras.

Descubre nuestras visitas

Heineken®Tour

Sumérgete en el mundo de Heineken, a tu ritmo.

18, 00

21, 00
Más información

RocktheCity

Disfruta de lo mejor de Ámsterdam, con tres grandes atracciones en una.

35, 00

Más información

VIPTour

Disfruta de la experiencia completa de experto, con acceso entre bastidores y un guía personal.

55, 00

Más información

Preguntas frecuentes

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Are you still brewing beers in the building?

    Unfortunately, we have stopped brewing beers in our building. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

  • Do you have an online Store?

    Unfortunately, the Heineken Experience does not have an online Store and we do not ship any merchandise. However, we do have a physical store located in our building. The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience. Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

  • When are the online tickets released?

    Tickets for any date are released three months in advance on this website. We also offer ticket sales at our cash desks.

  • Which languages does the Heineken Experience offer?

    All our tours are in English. But, since we’re a global brand, we understand that doesn’t offer the best solution for everyone. You can download the Heineken Experience app, to get the best out of your tour, as well as experience it in a different language. Our app will enhance your visit even further! The app is available in the following languages: English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

    You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.