Discover our new Heineken® Flagship Cruise
Heute: 10:30 - 21:00 (Letzter Enlass 18:45)
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Celebrate Valentine's Day with us

Love is served in many ways and in the Heineken Experience you can taste all of them. This Valentine's Day we are making it easy for you to share the love. Purchase one Heineken® Tour ticket and receive another one for free. Whether it's your partner, best friend, mother, or roommate, this offer is for everyone you hold dear.

  • 1. Click on the button below
  • 2. Use the code: Valentine24
  • 3. Complete your payment, and voilà! You will automatically receive an extra Heineken® Tour ticket for free.

Promotion valid only for visits on February 14th, 2024.

Book your tickets

All pints of love

Love is...

smiling and cheersing before a refreshing first sip

Love is...

treating your friends to Heineken Experience tickets

Frequently asked questions

  • What is the Heineken Experience?

    The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

  • Where is the Heineken Experience located?

    Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

  • Are all tours available?

    We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, and the Live Your Music tour.

    Rock the City operates seasonally. This means that the tour is not available during the winter months, and will be back in spring 2024.

  • Are children allowed in the Experience?

    Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage

    Minor accompanied by an adult are also not allowed inside the Heineken Experience.

See all questions & answers